MarTech Podcast ™ // Marketing + Technology = Business Growth

How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan. Show Notes Connect With:  Helene Parker :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and Ca...

Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan. Show Notes Connect With:  Helene Parker :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter   See Privacy Policy at https://art19.com/privacy and California...

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show Notes Connect With:  Josh Lowman :  Website   //   LinkedIn The MarTech Pod...

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I ar...

This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked about marketing B2B to see marketplaces and today, we're going to wrap up our conversation talking about a specialty of Niam and Natalie's experience leveraging hubspot for marketing automation. Show Notes...

This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're going to talk about marketing B2B to see marketing places. Show Notes Connect With:  Natalie Furness :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter &n...

Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a mission to give businesses more time to make their impact by building world class automated customer experiences for sales and marketing. For our episode , Natalie and I are going to discuss whether fractional...

How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show Notes Connect With:  Amine Bentahar :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter   See Privacy Policy at https://art19.com/privacy and C...

The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital. Show Notes Connect With:  Amine Bentahar :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter   See Privacy Policy at https://art19.com/privacy and C...

Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale your SMS list, creating value added SMS. Yesterday, we talked about building two way interactions with your customers. Today, we're going to wrap up SMS Marketing Week talking about how you can use SMS...

This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to scale your SMS marketing list and how to add value with the messages you're sending. Today, we're going to talk about building two way interaction loops via SMS. Show Notes Connect With:  Brian Long :&nb...

Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create value added SMS strategies. Show Notes Connect With:  Brian Long :...

This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list. Show Notes Connect With:  Brian Long :  Website   //   LinkedIn The MarTech Podcast...

Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can quickly become a top three revenue channel. using real tim...

An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO. Show Notes Connect With:  Chris Dayley :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter   See Privacy Policy at https://art19.com/privacy and California...

Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO. Show Notes Connect With:  Chris Dayley  :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter   See Privacy Policy at https://art19.com/privacy...

We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the goals of the founder, how to learn from your customers how to build a product led marketing team. Initially, we talked about his number one tip for marketers that emails more importa...

This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the founders goals. We talked a little bit about learning from your customers and developing your market. Yesterday, we talked about building a product lead marketing team and today, we're going to continue the conv...

Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about how to learn from your customers to market your business. Today, we're going to continue the conversation, talking about product lead marketing tips.  Show Notes Connect With:  Rand Fishkin  :&...

Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit about market capitalization and trying to build the business that's right for you as the founder. Today we're going to talk more about his experience actually developing businesses, starting with how Rand...

Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in the world: Rand Fishkin. Rand is Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence their target audience. SparkToro’s powerful data set contains 70...

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk abou...

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer...

Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as growth channels. Show Notes Connect With:&nbs...

This is our 2nd part conversation with Moe Abba of Acadium. Yesterday, Moe and I talked about how he recommends that you can find affordable marketing help through a marketing apprenticeship program. Today, we're going to continue the conversation talking about how you can become a mentor for a marketing apprentice. Show Notes Connect With:  Moe Abbas  :  Website  // ...