MarTech Podcast ™ // Marketing + Technology = Business Growth

Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world. He's also the brains behind the newly launched show business video series and certificatio...

Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successes and mistakes as an early founder to craft the perfect aid to help companies grow. One of the biggest decisions you’ll make is deciding whether you actually need to consult with an agency and when. Find someone that’s both compatible with your team...

Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the marketing world has changed when it comes to the channels available to you. Based on your business, what are the most lucrative paid and unpaid channels to get you the best ROI right now? Find out how your e...

Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben about how you can source and allocate your marketing resources across all your channels. Tyler gets into things like finding your product market fit as an early stage company and the mindset you should have...

Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor. Show Notes Connect With:  Liam Martin :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and Calif...

How To Build A Remote Content Team -- Liam Martin // Time Doctor. Show Notes Connect With:  Liam Martin :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show Notes Connect With:  Jonathan Baldoc...

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the chall...

Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise on an untapped marketing resource they already have, their own customers. Why is referral marketing such a big deal, though? Ben and Kirsty outline the benefits of setting up a referral program with Referral...

Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super easy for any business, large or small, to integrate referral programs. You don’t need to have a tech background to sign up for one of their no-code solutions either! Show Notes Connect With:  Kirsty Sha...

The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this de...

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Pod...

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Pod...

We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. So far this week, Araks and I have discussed how AI is revolutionizing digital marketing and yesterday, we talked about some modern SAS marketing strategies. Today, we're going to wrap up the conversation about how to become a category king or queen. S...

We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. Yesterday, Arak's and I talked about how artificial intelligence is revolutionizing digital marketing. and today, we're going to continue the conversation about some modern SAS marketing strategies. Show Notes Connect With:  Araks Nalbandyan :&n...

Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web, which simplifies website building and hosting through automation by enabling everyone to have an online presence that prioritizes growth and creativity over time consuming manual tasks. Today, Araks and I are going to...

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson , Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show...

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show Notes Connect With:  Will Laurenson...

Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius. Show Notes Connect With:  Christina Jandali :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy...

Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius. Show Notes Connect With:  Christina Jandali :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/priva...

Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked about starting and scaling an outbound SDR team and today, we're going to continue the conversation talking about establishing and understanding the value of your outsourced SDR team. Show Notes Connect With...

Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your outbound SDR team.  Show Notes Connect With:  David Dulany :  Website...

From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show Notes Connect With:  Brad Costanzo :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and Cal...

A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes Connect With:  Lindsay Pedersen :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privac...

Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes Connect With:  Lindsay Pedersen :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19....