MarTalks- The #1 Ecommerce and MarTech application podcast

We speak to Tod Klubnik, about how martech and ecommerce businesses can scale their sales teams at pace. Some of the key questions covered, included:  What are the mistakes to avoid when hiring a large number of sales professionals early in your business’s journey? (2:00) Who should own go to market - sales or marketing? (6:00) And how do martech providers progress from serving SMBs to the enterpr...

Most founders know they need a lawyer. Almost none of them know they need one before the problem shows up. George Brunt wrote the first shrink-wrap software license in history. Managed 23,000 patents at Alcatel. Raised $83 million. He's been in the rooms most founders will never get near — and the pattern he keeps seeing is the same one. The CEO who waits until there's a contract dispute...

Welcome back to MarTalks. This week Darrell sits down with Anabel Maldonado — CEO of PSYKHE AI, ShopTalk startup competition winner, former luxury product copywriter, and the person who has been screaming into the void that e-commerce has been solving the wrong problem for a decade. Here's the stat that should make every retailer put down their coffee: online conversion rates are still hoveri...

This week on MarTalks, Darrell sits down with Michael FanouS the co-founder of Nyne.ai, VC scout, part-time sleep deprivation case study, and quite possibly the only person whose career trajectory starts at a coin convention at age six, detours through Jake Paul's car channel, and lands squarely in the middle of Silicon Valley's AI arms race. Michael is 20-something, running on two hours...

What do you get when you mix two dot-com survivors, a generator that still runs, and enough saltines to outlast the apocalypse? This episode of MarTalks. Rich Lyons rode the dinosaurs in digital commerce since before the word "e-commerce" even existed.  He's also been front row for every glorious crash that followed. Whitman Hart? Bankrupt. March First? Bankrupt. Divine? You guessed...

Travis Hess - CEO of BigCommerce and veteran of the digital agency landscape (Accenture, LiveArea, PFS) - joins MarTalks to discuss leading a $350M+ public software company through a major strategic pivot.  Fixing a broken Go-To-Market: Why "trying to be everything to everyone" is a public market trap and how to narrow focus to ideal customer profiles (ICPs) for real growth.  The "S...

Jamal Reimer – author of Mega Deal Secrets, ex-Oracle Key Account Director, and closer of multiple $50M+ deals – joins MarTalks for a masterclass on landing uncommonly large enterprise deals. Why pipeline building is brutally hard in 2025 (and the simple fixes most reps miss) The #1 mistake sellers make with executives – and how to speak their language with financial value stories How to turn any...

Vanessa Cartwright – 25-year digital agency titan (Astound Commerce, Blast Radius, Fluid) and the sharpest M&A / transaction-readiness advisor in the game – goes completely unfiltered on MarTalks: Why women still walk into mostly-male boardrooms in 2025 (and how the loudest voices in tech are currently celebrating zero-empathy leadership) The brutal loneliness of being CEO: no real peers, can’...

Kelly Goetsch (founder of MACH Alliance, ex-ATG, President at Pipe17) just detonated the biggest news in commerce ops this decade: He quietly rallied ~62 vendors (every major OMS, WMS, 3PL, ERP) to launch the Order Network Exchange (ONX) – a single, MCP-powered standard that connects ANY selling channel to ANY back-office with zero custom code Result? Brands can now rip $500K–$1M in integration co...

Tom Griffin – the man who ran global sales & partnerships at Demandware through its $3B exit and now President at Passport – pulls back the curtain on: Why Demandware’s partner ecosystem became legendary (and how to copy it) The 4 types of partnerships most founders confuse – and which ones actually drive revenue The expensive mistakes he’s made (and seen) building go-to-market from zero How t...

In this episode of MarTalks , host Darrell Rosenstein sits down with Jonathan Summerfield , founder and CEO of Xiatech , to unpack how modern retailers and SaaS enterprises can finally escape the limitations of monolithic systems and move toward a truly composable, data-driven architecture . Jonathan shares his journey from Marks & Spencer and Tesco to building one of the leading data-orchestr...

How to Crack the B2B Marketplace (Without Losing Your Sanity) What happens when you mix a passion for B2B eCommerce, a knack for storytelling, and a borderline obsessive drive to educate an industry? You get Justin King, founder of the B2B Commerce Association—and quite possibly the only guy who ranks on the first five pages of Google for "B2B eCommerce." (Seriously, try it.) Justin join...

B2B e-commerce is messy, complex, and full of surprises. But what if there was a way to cut through the noise and actually move fast? In this episode, I sit down with Lorenzo Ramponi, Andrew Martin, and Brendan Gualdoni to talk about: ✅ Why legacy e-commerce systems are a nightmare – and how composable commerce actually makes life easier ✅ How Brendan transformed Wiley’s entire e-commerce stack...

In the latest *MarTalks* episode, I had the privilege of hosting three enterprise sales powerhouses—Brad Habansky, Chris Sterbenc, and Brian McGlynn—to discuss one of the most daunting challenges for startups: landing that first big deal. These seasoned pros shared their war stories, scars, and hard-earned wisdom on navigating the complexities of enterprise software sales. Here’s what stood out:  ...

Martalks E-Commerce Innovation with Eli Finkelshteyn, Founder of Constructor** In the latest *MarTalks* podcast episode, I had the pleasure of sitting down with Eli Finkelshteyn, the founder of Constructor, to talk about how *real* innovation in e-commerce isn’t just about flashy features—it’s about leveraging technology to drive actual business outcomes. Spoiler alert: Eli and his team are doing...

** Alex Hase and the Marketplace Magic with Mirakl** 🎙️ *What happens when you mix entrepreneurial grit, a love for building teams, and a passion for eCommerce innovation? You get Alex Hase, CRO of Mirakl, and one of the most dynamic leaders in the marketplace revolution and an awfully nice fellow.   In my latest MarTalks episode, Alex brought us along his trek in eCommerce—from joining his first...

Nat Pavic from Salesforce Commerce and Liesel Walsh who led marketing teams at  Boston, Proper, Party City, Petco and Restoration Hardware shared their extensive backgrounds in the industry and their evolving relationship with customer data as new technologies have come online to address and service their customers. The emergence of digital twin technology, which modernizes product management by p...

This episode of Martalks features Casper Rasmussen, global VP of Valtech and president of the MACH Alliance, and Kyle Barz, global head of technology for Mars. They discuss their collaboration, and how Valtech helped Mars to transform their ecommerce architecture and adopt a composable model. Read more about this episode on the Rosenstein Group blog: https://bit.ly/4eIWPqA Rosenstein Group: martec...

Today, early ecommerce personalization tools can limit the customer’s ability to shop the full depth and breadth of a catalog on a merchant’s website – leaving a lot of incremental revenue untapped. PSYKHE AI is a recommendation engine designed to solve this exact problem. Alongside standard personalization functionality, it also personalizes ecommerce site grids, based on a wide range of data, in...

Data orchestration is a growing priority for enterprise brands, as they seek to gain greater visibility and control of data across connected systems. Leading the charge in this space is Sana Remekie, co-founder of Conscia, a composable data orchestration solution which works for enterprise brands. Sana joined us on this podcast episode alongside Conscia’s implementation partner Orium, with CEO Jas...

Product information management (PIM) has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of things that can be optimized by getting a better handle on product data: from merchandising, to search, personalization, analytics, order management, seasonal campaigning and more. Unpacking PIM for us on the latest episode of Martalks was Pimberly founder...

One of the striking trends of the composable era has actually played out on the customer side. As deployments to full-stack composable commerce have become faster, brands have invested more heavily in the talent needed to lead digital efforts from inside, and command greater control of the data. In this special episode of Martalks, we put three of those brand-side tech pioneers on the podium to di...

Forward-thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focus recently with stricter regulation around the proper use of customer data, and the long expected death of third-party cookies finally coming to pass.  But how do you actually secure that consent, at scale, without becoming intrusive? Zohar Hod, a serial entre...

For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform. Ultimately, this restricts marketing, since a lack of confidence in the data translates into greater caution when allocating budgets. Solving this problem is Edward Upton, whose company, Littledata, helps retaile...

With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days. On the one hand, an increasingly competitive market for martech solutions has seen the rise of a lot of groundbreaking solutions. On the other, retailers and ISVs...