Married 2 Marketing

In this episode, Marketing Strategist Emily Nash and Co-Founder and CEO Todd Laire are joined by founder and creator of Your Signature Talk®, Robyn Riedlinger, to deep dive into strategies for 2026 and why an increase in content means less real connections. They explore how to find the “soul” in your insights, the effects of GenAI, and how to become a better storyteller.  Tune in for real talk on...

In this episode, Marketing Strategist Emily Nash and Co-Founder and CEO Todd Laire go deeper into the shifting relationship between marketing and sales, focusing on what happens after the handoff. They explore how sales is changing in 2026, marketing’s evolving role within the pipeline, and how AI is influencing the buyer journey. You’ll get a clear picture of the trends reshaping revenue teams an...

In this episode, our very own Marketing Strategist, Emily Nash, joins Co-Founder and CEO Todd Laire for a deep dive into the evolving relationship between marketing and sales and how their alignment is driving stronger revenue outcomes than ever. From lead generation and CRM strategy to ROI and the rise of AI, they break down what’s changing, what’s working, and how teams can use AI to elevate the...

In this episode, our very own Marketing Strategist, Emily Nash, and HubSpot Strategy and Operations Manager, Sam Barth, are joined by HubSpot’s Charley Vlietstra, Senior Core Partner Development Manager, to unpack the biggest takeaways from INBOUND 2025. From Smart CRM and Data Hub to Breeze AI agents and the debut of the Loop framework, they explore how HubSpot’s latest innovations are reshaping...

In this episode of the Married 2 Marketing podcast, Todd sits down with industry pros — including Director of Data Enablement at Groundworks and search engine optimization (SEO) expert  Steve “Berto” Bertolacci  — to unpack how AI is transforming the search game. From the shifting role of keywords to the rise of AI-powered tools, they explore what it really takes to stay visible in today’s evolvin...

The paid media landscape is evolving fast, and if you're relying solely on traditional platforms or bottom-of-funnel tactics, you're leaving ROI on the table. In this episode, Emily Nash, Marketing Strategist at LAIRE, and Max DesMarais, Director of Strategy at Vital Design , break down how to build smarter paid ad strategies that drive real revenue, not just clicks. They cover: The rise of platfo...

In this episode of the Married 2 Marketing podcast, Todd has an enlightening conversation with Jessica Hreha — the Head of AI Strategy and Transformation at Jasper — about artificial intelligence (AI).They explore the fascinating capabilities emerging as more and more experts are using and training AI. Listen now and get the scoop on topics like AI ethics, how to leverage its power within a market...

In this episode of the Married 2 Marketing podcast, Laura and Todd discuss the topic of fasting and its impact on health and business. They share their personal experiences with fasting and the benefits they’ve seen, including weight loss, improved energy, and healing of various health conditions. They explore different types of fasting, such as intermittent fasting and multi-day water fasting, an...

This episode marks the beginning of a series in Human Performance, where Todd and Laura explore the incredible capacity of the human spirit in the face of life's most challenging moments — which in their lives, was Laura’s cancer diagnosis and the long road to healing. From the initial shock of the diagnosis and the emotional rollercoaster that followed to the drastic changes in diet and daily...

Hiring for an internal team can be a daunting task, yet there are several questions and strategies you can use to make sure you end up hiring the best fit for you and your team.  In episode 5 of Married 2 Marketing, Todd and Laura Laire focus on the specifics of hiring for your internal marketing team and break down the steps you need to take to attract the most qualified candidates. From crafting...

Join us this week as we dive into the dynamic world of lead generation and uncover the elements of constructing a powerful lead generation machine, all with the support of cutting-edge artificial intelligence (AI) technology. Todd & Laura discuss the necessary elements for building an effective lead generation strategy and how leveraging AI can be a powerful way to optimize your efforts. From...

What makes your business remarkable? How do you even create a remarkable business — one that stands out, wows your clients, and builds life-long customers? In our newest episode, hosts Todd and Laura Laire dive into the elements that transform your business from a regular, run-of-the-mill company, to one that leaves a lasting positive impression, keeping people coming back for more and more, year...

How do you know whether you need a marketing agency? In our second episode, hosts Todd and Laura Laire explore one of the most prominent issues that companies face today: hiring a marketing agency or hiring in-house employees or freelancers. While employees can perform well with certain tasks, agencies have the manpower (and a wide range of expertise) to do it all. Instead of spending time supervi...

In the first ever Married 2 Marketing podcast episode, hosts Todd and Laura Laire discuss the often overlooked yet essential elements of your marketing strategy: the CTA. A CTA (call to action) is a fantastic tool that convinces a potential customer to perform a certain action, like downloading an eBook, signing up for a service, or providing contact information — to name a few. A creative CTA wor...

Married 2 Marketing is the leading podcast for creative digital marketers and entrepreneurs. Hosted by dynamic duo in business and life, Todd and Laura Laire, episodes marry best practices, emerging marketing tactics, and fun antics for a podcast that’s both amusing and insightful. If you need more leads, want to increase brand awareness, are looking to scale your business, or simply love marketin...