Paul Banks

MarketPulse: Pros & Pioneers

Business EN ↓ 98 episodes

Your STORY becomes your WHY. Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to 'DIY' what they're doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource. As we recorded and released season 1 (ending April 2025), we realised, that we're each of us, the product of our journey, story and vision.  That's what connects us to our 'why'. As we launch Season 2, we're going to dive deeper into the amazing stories of our guests, to find out exactly what makes them tick - from work...

Author

Paul Banks

Category

Business

Latest episode

Mar 11, 2026

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Episodes

The Art of Breaking Things for Business Growth | Daniel Hammond 26.02.2025

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers , Paul dives into an unconventional business journey with Daniel Hammond, a former military expert turned business strategist. Daniel shares his unique methods of "breaking" business processes to unlock new levels of growth. Having served in high-stakes roles, including military intelligence, cybe...

From Teenage Ventures to Digital Marketing Success | Ryan McCarrol 19.02.2025

Enjoying the Show? Share Your Experience! From selling at just 14 to building multiple successful ventures, Ryan McCarroll’s journey is a masterclass in growth, grit, and innovation. Born and raised in Northern Ireland, Ryan’s passion for entrepreneurship started young. By 14, he was already in the sales game, learning the ropes from mentors and diving into the world of digital marketing with conf...

CIO Secrets: How AI Transforms B2B Marketing | Jeff Roberts 12.02.2025

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers , we’re joined by Jeff Roberts , a seasoned CIO and AI expert who shares invaluable insights into how artificial intelligence is transforming B2B marketing. With years of experience in both IT and marketing, Jeff provides a unique perspective on how businesses can harness the power of AI to drive growth and...

AI, Lead Gen, and a Formula for Success in a Competitive Market | Lawrence Howlett 05.02.2025

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we’re joined by Lawrence Howlett, a seasoned expert in lead generation and AI-powered marketing solutions. With over £5M invested in Google search ads and experience in delivering high-quality leads across competitive industries like finance, debt, and insurance, Lawrence shares his insights into the ever-...

Harnessing AI for Marketing: Secrets of Business Transformation | James Martin 04.02.2025

Enjoying the Show? Share Your Experience! James Martin, Managing Director of GainMore , is our guest this week, bringing his decades of experience in business growth and automation to the table. In this episode, James dives deep into how AI and automation are changing the face of marketing, sales, and business operations. James is known for growing businesses by over £100 million in just seven yea...

Turning Compliance Challenges into Marketing Opportunities | Sarah Jane Black 29.01.2025

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers , we dive deep into a fascinating conversation with Sarah Jane Black, the Managing Director of Roots 4 Business. Sarah’s experience spans over 18 years in compliance, operational risk, and business consultancy, where she helps SMEs grow by ensuring their processes are both efficient and compliant. Her journ...

Why Sound Matters More Than You Think | George Holiday 22.01.2025

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we dive deep into the fascinating world of sonic branding with George Holliday , co-founder of Hear Me Out. George brings a wealth of experience as a music producer and touring artist , working alongside names like Lionel Richie and J.P. Cooper . Now, he’s turning his attention to how sound can transform b...

Lights, Camera, Market: Lessons from Hollywood | Adrian Fulle 11.12.2024

Enjoying the Show? Share Your Experience! This week’s episode of MarketPulse: Pros and Pioneers brings a special guest, Adrian Fulle, President and CEO of Good Salt Life. Adrian’s journey from Hollywood producer to marketing expert is nothing short of fascinating.  For over two decades, he rubbed shoulders with some of the biggest names in the entertainment industry, producing films and commercial...

Purpose-Driven Marketing: From Passion to Strategy | Sam Wilcox 04.12.2024

Enjoying the Show? Share Your Experience! In this action-packed episode of MarketPulse Pros and Pioneers , we sit down with Sam Wilcox, the founder and Creative Director at Purpose Comms. Sam shares her wealth of experience from her journalism background to running a purpose-driven marketing agency. Sam’s journey is nothing short of inspirational, and she walks us through how her passion for story...

Food, ADHD, and Marketing | Jeremy Jacobs 27.11.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we're joined by entrepreneur and marketing expert Jeremy Jacobs, who shares his unique journey from founding a bakery to creating multiple thriving businesses. Jeremy brings a refreshing perspective to the conversation as he candidly discusses the role of ADHD in entrepreneurship and how he uses his o...

CFO Secrets: Financing Your Marketing Dreams 💡 | Paul Whitley 20.11.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers , we’re joined by Paul Whitley, a seasoned Chief Financial Officer and business transformation expert. With over 30 years of experience spanning industries like retail, SaaS, and manufacturing, Paul has helped companies scale exponentially. But today, we dive deep into how marketing and finance intersect in...

Leadership Lessons & Marketing Mess-Ups: Finding Balance | Clayton Drotsky 13.11.2024

Enjoying the Show? Share Your Experience! Join us for an exciting episode of MarketPulse Pros and Pioneers as we sit down with leadership expert Clayton Drotsky, founder and director at Growth Crew Limited. With over 16 years of hands-on leadership experience, Clayton has navigated the challenging world of global contact centres and transformed leadership practices with a focus on building inclusi...

Connect to Grow 🎯 | Jane Bayler 06.11.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers , we dive deep into the world of brand strategy and growth with Jane Bayler, the mastermind behind the Smart Connector. With over 15 years of experience in media and entertainment, Jane has developed high-impact campaigns for global brands such as British Airways and Coca-Cola. She shares her journey of tran...

AI & Marketing Magic: Revolutionising Traffic with Tech 🧙‍♂️ | Maciej Broniszewski 30.10.2024

Enjoying the Show? Share Your Experience! In this exciting episode of MarketPulse: Pros and Pioneers , host Paul Banks sits down with Maciej Broniszewski , co-founder and CEO of Workplace Sp. z o.o., to discuss the fascinating intersection of AI, business growth, and international market expansion. With over 15 years of experience in industrial tools, logistics, and finance, Maciej brings unique i...

Funnels, Fumbles, and Fixes: The Ultimate Marketing Guide 🛠️ | Erika Herman 23.10.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers, Paul sits down with Erika Herman, founder and CEO of LeverEdge Consulting, a marketing expert with over 20 years of experience in copywriting and strategy. Erika shares how her unique background in wellness, nutrition, and marketing shaped her expertise, enabling her to create highly effective, data-driven...

Empathy in Marketing? 👀 | Paul Warren 16.10.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse: Pros and Pioneers, we're joined by Paul Warren, a 30-year veteran of the graphic design and web performance space, and founder of Making Websites Better. Paul brings a wealth of experience in the world of digital marketing, having weathered economic downturns and industry shifts.  Starting his career in graphic design,...

Social Success Secrets: LinkedIn Edition | Chris Reeve 09.10.2024

Enjoying the Show? Share Your Experience! In this special edition of MarketPulse: Pros and Pioneers, we welcome back digital marketing expert Chris Reeve , known for his transformative social media strategies. Chris is an experienced digital strategist who has helped businesses across the globe dominate their space, particularly through the LinkedIn platform. This episode digs deep into why Linked...

From Cold Calls to Warm Conversations 🔥 | With Heidi Medina 02.10.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers, Paul is joined by Heidi Medina, a seasoned social media strategist who has helped countless business owners transition from cold, salesy outreach to warm, authentic conversations. With over 30 years of experience, Heidi brings a wealth of knowledge on how to stand out in a crowded digital marketplace. From...

Digital Dynamos: Disrupting the Agency Game💥 | Alan Pilkington 25.09.2024

Enjoying the Show? Share Your Experience! Join us in this riveting episode of MarketPulse Pros and Pioneers as we delve deep into the world of digital marketing with industry expert, Alan Pilkington. Alan, the founder and CEO of Digital Facilitators, brings a wealth of experience from his extensive career in digital marketing, including roles at Google and Bobble Digital. With a unique approach to...

Triple Threat: Marketing, Sales & NLP Unleashed! | Chris Hallet 18.09.2024

Enjoying the Show? Share Your Experience! In this captivating episode of MarketPulse Pros and Pioneers, we sit down with Chris Hallett, the Managing Director at Wave Communications Group. Chris's journey is nothing short of remarkable, spanning from his early days as a musician in the army to his significant roles in corporate IT project management, and ultimately transitioning into a highly...

DANCE Into Success: Mastering Strategic Partnerships 💃 | Dave Plunkett 11.09.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers, we are thrilled to welcome Dave Plunkett, founder of Collaboration Junkie and a dynamic force in strategic partnerships and referral marketing. Dave has developed the DANCE framework, a game changer for many businesses looking to scale through effective referral and partnership strategies. With a career spa...

Flash Forward: Tomorrow's Marketing Tactics Today | Devrim Celikay 04.09.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers, we have a remarkable guest, Devrim Celikay, who at just 16 years old, is already making waves in the world of AI automation. Devrim, the founder of Cognaite, has an impressive background, having started his business while still pursuing his GCSE qualifications. His journey from a young student to a business...

Strategic Marketing: No Nonsense, No Fluff | Cat McGinty & Sam 28.08.2024

Enjoying the Show? Share Your Experience! In this episode of MarketPulse Pros and Pioneers, join us for an awesome chat with Sam Collier and Cat McGinty from What's Next Consulting.  With over 14 years of experience in crafting effective marketing strategies, Sam brings a wealth of knowledge from global brands to small enterprises.  Meanwhile, Cat, the digital lead, excels in integrating digi...

Labor of Love: Manual Work to Digital Mastery 💪💻 | Noel Maldonado 21.08.2024

Enjoying the Show? Share Your Experience! Welcome to another enlightening episode of MarketPulse: Pros and Pioneers. This week, we're joined by Noel Maldonado, the brilliant mind behind Property Pros SEO. Noel's journey from manual labor to digital marketing mastery is nothing short of inspirational. After a severe injury that ended his physical labor career, Noel pivoted to digital mark...

The Cookie Crumbles: Digital Ads Under Siege 🍪 | Barney Durrant 14.08.2024

Enjoying the Show? Share Your Experience! Join us on this week's episode of MarketPulse Pros and Pioneers as we dive into the world of digital marketing with Barney Durrant, Managing Director at Bluebell Marketing. With over 20 years of experience in the industry, including a significant tenure at Google, Barney brings a wealth of knowledge and insights into the evolving landscape of digital...

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