Marketplace Mavericks

After 6 months of online arbitrage, I went all-in on Amazon wholesale and brand direct sourcing. One year later, here's everything I got right, everything I got wrong, and the one brand relationship that ended up carrying my entire business. In this solo update episode I break down: Why I ignored the "ramp up for Q4" advice and built toward brand direct instead The $10K mistake I made launching br...

Most Amazon sellers source the same way everyone else does — and then wonder why every brand they email already has ten resellers. Diana Gershman doesn't have that problem. She's been doing brand-direct wholesale since 2003, and she sources where almost no one else is looking: the trade show floor. In this special part-podcast, part-webinar edition of Marketplace Mavericks, host @BuyBoxMaverick si...

In this episode of Marketplace Mavericks, host John sits down with Jonah Hodges (@jonahhodges_) — a 15-year Amazon veteran who turned a high school side hustle into a full-blown brand direct wholesale operation. Jonah pulls back the curtain on how he went from reselling textbooks and used Apple products in 2010, to running a mini-agency with 12+ VAs, scaling exclusive brand partnerships, and coach...

Most Amazon sellers walk away from a brand after one "no." That instinct is exactly why they never land the accounts that change everything. In this episode of Marketplace Mavericks, host @BuyBoxMaverick sits down with wholesale operator Justin Taliaferro (@ jett.llc ) to unpack the real mechanics of going brand-direct on Amazon — including the story of a seller who hadn't spoken to a brand in ove...

The Miami Sellers Conference kicks off this Thursday and it's the party of the year for the Amazon space. Last year was Omar's first MSC. This year is mine. So we got on and broke down the whole thing — the schedule, the speakers, the panels, the after parties, the yacht, and the tips you actually need to make this trip worth what you're paying for it. Whether you're doing OA, RA, brand direct, wh...

Corey Ganim was the first person I ever watched on YouTube when I started researching brand direct wholesale — so having him on the show is a full circle moment. Corey did over $10M in Amazon FBA wholesale before walking away from a $16M e-commerce business to build Return My Time, a company helping non-technical entrepreneurs use AI to get real leverage without writing a single line of code. In t...

She quit restaurant management, taught herself Amazon selling from free YouTube videos, and now runs her e-commerce business full time. In this episode, I sit down with Christina Chiu (@ecomwhisperer) to talk about her journey into Amazon OA, why she thinks the Amazon Influencer Program is one of the best side hustles out there, how she's building out her UGC brand, and what it's like being a woma...

📝 EPISODE DESCRIPTION (Paste this into Riverside at publish) What does it take to walk away from a steady union paycheck and build a real Amazon wholesale business from scratch — as a single dad? In this episode, Jon sits down with Phil, aka Amazon Trapstar, a former union drywall taper from Missouri who scaled from retail arbitrage to $50K+ months in wholesale — and now coaches others to do the...

What does a 24-year-old college student running track and pursuing his MBA have in common with a guy who used to own a taxi company? They're both building Amazon brand direct businesses — and this episode is proof that the entrepreneurial playbook doesn't care about your age In this episode, host Jon sits down with Jared Russo, a Gen Z entrepreneur who started selling on eBay during COVID and has...

The conversation revolves around the themes of community building, networking, and learning from peers. It delves into the importance of creating relationships, adding value, and sharing experiences within a community. The discussion also highlights the significance of a roadmap for beginners and the exposure gained through networking and community engagement. The conversation delves into the sign...

Pete and Blake are out — it’s just one Maverick left. In this episode, I break down the pivot to a fully brand-direct focus and what the first seven months have really looked like — the mistakes, the math, the capital requirements, and the patience it actually takes to build something real jons-studio-95uqe_buyboxmaveric… . If you think you can quit your 9–5 without serious capital, you’re lying t...

The conversation covers the evolution of business and the adaptation to change, highlighting the experience in e-commerce, business evolution, transition to OA, team and operations, entrepreneurial journey, hiring and business growth, marketing and brand direct, social media and networking, and the power of social media. The conversation delves into the importance of building relationships with br...

In Episode 34 of Marketplace Mavericks, John welcomes back Paulo for a deep, practical conversation about one of the biggest bottlenecks Amazon sellers face as they grow: funding. Paulo originally joined us to talk about his Amazon wholesale business, but this time the focus is squarely on credit, capital, and how sellers actually get the money they need to scale. This episode hits especially clos...

In Episode 33 of Marketplace Mavericks, we’re calling it what it is, a farewell episode for Blake (for now). Blake is stepping away from Amazon and the podcast, not because Amazon doesn’t work, but because real life is loud. Between building a home (and being the GC), driving back and forth to Missouri, Amazon Flex, a full-time job, and other commitments, something had to give. He’s still keeping...

Happy New Year, Mavericks. In Episode 32, all three hosts are back together to kick off 2026 with a real talk recap of 2025: what worked, what didn’t, and what we learned after our first full Q4. We dig into: - FBM vs FBA in Q4, and why our sales bumps did (or didn’t) show up - Setting realistic expectations vs. “lofty goals” - PPC: agency vs DIY, and how to choose partners without getting sold a...

In this episode of Marketplace Mavericks, Jon sits down with Brandon and Brad from Operation Amazon to break down what brand direct wholesale really looks like when you run it like a business.  They share how they met (yes, scanning at Marshall’s), how they scaled into brand direct relationships, what “Amazon-proofing” your business actually means, and why Amazon keeps pushing sellers toward autho...

In Episode 30 of Marketplace Mavericks, Jon sits down with Kaj and Josh from Ecom Unlimited for a deep dive into building a real Amazon business through partnerships, systems, and long-term thinking. These guys started in private label, pivoted into RA and OA, and eventually found their stride in brand-direct wholesale. Now they’re running a multimillion-dollar operation with a tiny team and a who...

In this episode of Marketplace Mavericks, the guys sit down and unpack their very first Q4 as Amazon sellers, from the hype to the actual numbers on the screen. John breaks down how he quietly doubled his business over Black Friday, what actually moved, and why Q4 for wholesale is a completely different animal than Q4 for OA. He talks about running coupons, squeezing margins for higher velocity, a...

In Episode 28 of Marketplace Mavericks, Jon and Blake sit down for a raw, unfiltered conversation about the emotional and strategic side of building an Amazon business. No guests this week, just two sellers talking openly about burnout, building your brand, fighting doubt, finding momentum, navigating social media, and trying to create something bigger than yourself. This one hits different. If yo...

How does a couple go from a Tinder date to running a full-scale Amazon prep center with 20+ seller clients? Andrew and Amanda Thompson from New Hampshire join the Marketplace Mavericks to share their story and it’s packed with hustle, heart, and heavy boxes. What started as casual RA runs after work turned into: 🛍️ Road trips to Delaware for Carhartt and Columbia flips 📦 Packing orders in a spare...

Ever wonder how top Amazon sellers use discounted gift cards to supercharge profits? This episode is for you. Jon, Blake, and Pete are joined by Taylor Thomas, founder of ArbitrageCard.com, the only discounted gift card platform designed specifically for online arbitrage (OA) sellers. We dive into: 🎯 How Taylor evolved from sneaker flipping & manufactured spending into launching ArbitrageCard...

Recorded live at the Sellers United Conference, this special episode of Marketplace Mavericks features returning guest Omar, now a 3x guest, diving deep into one of Amazon’s most talked-about programs: the Amazon Influencer Program. 🎯 Omar shares how he evolved from RA/OA selling into building multiple income streams by reviewing everyday products, earning affiliate commissions, stacking bonuses...

In this episode of Marketplace Mavericks, Jon returns from the Sellers United Conference with a suitcase full of takeaways, connections, and momentum. We dive into: 🧠 Big insights from top Amazon sellers & tool creators (SmartScout, Aura, Arbitrage Card, SellerAmp) 🔥 How Jon’s new LinkedIn strategy brought inbound leads from brand owners 💼 What made the conference so valuable, even for smal...

This week on Marketplace Mavericks, the guys toss the script and hit record. No agenda. No outline. Just Jon, Blake, and Pete catching up, talking shop, and keeping it real. Inside this off-the-cuff convo: 🎥 Tease for next week's guest: Omar returns to talk Amazon Influencer Program 🎟️ Jon’s heading to his first-ever Sellers United Conference 🧠 Why content creation might be the side hustle Amazo...

The Mavericks are back in full force! Jon, Blake, and Pete reunite to break down their current Amazon moves as Q4 kicks into high gear. Whether you're launching a private label, stocking up for FBM chaos, or building brand-direct relationships, this episode has something for every seller trying to win big this holiday season. We cover: 🚀 Jon’s plan to launch 2 exclusive brands by Black Friday 🛠️...