marketingXP

In this episode of marketingXP— Colt Canyon and Realities of Marketing —Rachel briefly reviews game play in the pixel art wild west of the Colt Canyon game, and how that relates perfectly to misconceptions and realities of working in marketing. All this and more can be yours by visiting the  marketingXP podcast page  at But Wait, There's Moore. For the transcript, power-up executive-ready slide, a...

In this episode of marketingXP— Inside and Storytelling —Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey. All this and more can be yours by visiting the  marketingXP podcast page  at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to...

Video Games Infusion! This episode of marketingXP is an apology tour of sorts as we balance actual video game stuff with marketing stuff - just like we always intended to do.  Forza Motorsport was the gameplay of the week, and the hilarity of how my partner and I experienced this epic car racing game relates to the balance between paid and organic marketing. Also - check your settings in Forza.  A...

Judgment-free zone: if you aren't using UTM links or don't even know what they are, you're about to, so you're in the right place! For every time you're asked how you know if your social posts, or your sales emails, or your advertising dollars are working to drive leads and revenue, UTMs let you track those channels and analyze their performance.  AND, the very best part of this particular episode...

This dude named Abraham Maslow is the author of a pyramid every marketer should know intimately, hence why Rachel thinks he just might have been an excellent marketer (if, you know, he wanted to).  In this episode of marketingXP, get the rundown of every tier of Maslow's Hierarchy of Needs, why each tier matters to your audience (and thus to you), and how our marketing can message to multiple need...

Wish you could use the Force to convince your nearest and dearest business executive that AI isn't the one and only solution for all things? As Obi-Wan Kenobi told a stormtrooper, "These aren't the droids you're looking for," Rachel Moore explains why AI isn't the end-all, be-all answer to cutting budgets and churning out content.  Instead, listen in for three ways AI can help human content creato...

Bask in the afterglow of knowing you created a truly fulfilling marketing message because you remembered to add alt text!  In this episode of marketingXP, Rachel Moore challenges the notion that "we're marketing to literally everyone" by asking if we're including alt text in our images. She breaks down three simple ways to make alt text effective and why it's so important.  She's not the only one...

If HTML, CSS, DIV, and SQL are all confusing to you, join the club. In this episode of marketingXP, Rachel Moore breaks down the three fundamental building blocks of a website into terms we can all grasp. Just think of it like the world's most epic house party, except we need to build it if we want them to come.  Get your three website fundamentals, plus a tool recommendation AND this episode's Po...

Marketers, we need to be honest: we really, really love our own content. But does our audience? So much of our messaging is like a rancid fart we're making our audience endure to get to the best part of our product or service.  In this episode of marketingXP, Rachel gives you three ways to avoid being a fart-smelling marketer and, instead, approach your customers relationally so they can get over...

Welcome to marketingXP, your cheat code for beating all the boss levels in your marketing career! marketingXP is a weekly podcast, 15 minutes or less, that tackles one tactic or topic of marketing. Rachel Moore, a 15-year marketing veteran and lifelong gamer, gives you a humorous rundown of a fundamental marketing approach, followed by three easy ways to start improving your current approach today...

Are you an Urchin, and do you know why? In this week's drop of The Really Social Podcast, Rachel shares why the "urchin" moniker is important to everyone's marketing efforts. In this week's blog , Rachel provides a super comprehensive how-to for creating tracking links to your website's Google Analytics. There's also a new video on our channel this week! Did you notice social media had a bit of a...

Where my gamers at? Asking because it occurred to me that my life as a video gamer and my profession as a marketer have definite overlaps. Plus you get to hear how old I really am as I refer to certain games of yesteryear. For the full dive into all the ways gaming and marketing go hand in hand, check out this week's Really Social blog on the topic.  Since you're listening to this podcast, maybe c...

SO MANY LAYOFFS in tech this last week.  If you are or know someone who is laid off, please reach out to Rachel on any social platforms @rachelhasthemic and she'll reshare and try to help find your next thing. In fact, Rachel posted a LinkedIn video that should top 20K impressions this week; check it out here for inspiration or if you'd like to help spread the word.  Also use #opentowork hashtag o...

In this episode of the Really Social Podcast, Rachel greets listeners to the first episode of the show.  Salesforce has had a doozy of a few months: 8,000 layoffs, 3 C-suite exits, and an activist investor have set 2023 off to a rocky start. What does that mean for business? What does that mean for tech? Check out our blog for the deets .  Ever advertised on Twitter? Elon has decided you deserve a...