Marketing Your Way Podcast

What if the biggest career shifts don’t come from having the perfect plan — but from raising your hand before you feel fully ready? In this episode of Marketing Your Way, I’m joined by Amy Hanan, a seasoned marketing executive whose career journey spans media, legal, financial services, compliance, and growth leadership. Amy shares how she went from studying English literature to becoming a high-l...

What does it take to build a timeless brand that still feels deeply personal? In this episode, Christina Panos, Chief Marketing Officer of The Corcoran Group, joins Anastasiia to share how she’s spent over 20 years shaping one of the most emotionally resonant brands in real estate. From redefining Corcoran’s identity after Barbara Corcoran’s departure to leading a 65-person creative team, Christin...

What happens when your side hustle starts as a class project… and slowly grows into a full-fledged marketing agency? In this episode, I’m joined by Vanessa Suarez, the founder and Chief Marketing Officer of VCD Marketing — a boutique agency that gives service-based businesses the strategy, structure, and support of an in-house marketing team (without the overhead). Vanessa didn’t plan on becoming...

What does it really take to rise fast in your career — to step into leadership earlier than expected and do it with confidence, grace, and heart? In this episode, Anastasiia sits down with Addison Cursey, Chief Marketing Officer at the Winter Park Chamber of Commerce, to talk about what it means to grow quickly in leadership and build influence without losing your authenticity. Addison shares how...

After years in high-pressure agency roles, working in male-dominated industries and managing multimillion-dollar ad budgets, Kim Wright reached a breaking point. She knew the burnout wasn’t sustainable — and she knew she wanted more control, more integrity, and more freedom in her work. Today, she’s the founder of Big Pecan PPC, a boutique Google Ads agency where she helps clients across the U.S....

What does it really mean to build a career that blends purpose, performance, and personal truth? In this episode of the Marketing Your Way Podcast, I sit down with Dana Bontemps, award-winning marketing leader and Chief Marketing Officer at The League. Dana has spent more than 20 years creating campaigns rooted in culture and impact, with leadership roles at VaynerMedia, Starcom/MediaVest, and as...

Marketing today feels heavier than ever — more platforms to post on, more reports to deliver, more pressure to perform. But here’s the good news: AI and automations can take the overwhelm off your plate and free you up to focus on the work that actually moves the needle. In this solo episode, I share how AI and automation can streamline marketing at every level — whether you’re leading a corporate...

What happens when the career you built — with all the right titles, all the right brands, and all the external success — no longer fits? In this powerful episode, I’m joined by Roisin Branch, former Chief Marketing Officer at Fountain Life (founded by Tony Robbins and Peter Diamandis), who spent 20+ years leading marketing for iconic brands like Equinox, SoulCycle, and BLADE. She jokes that her Li...

What if your work spoke so loudly… you never needed a resume again? In this episode of Marketing Your Way, I’m joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone, one of the fastest-growing wellness franchises in the U.S. with over 400 locations and zero closures. Lindsey’s journey from agency life to CMO is filled with powerful lessons on leadership, relationship-building, and re...

If you’re a marketing professional quietly dreaming of working for yourself… this episode is for you. I’m pulling back the curtain on what it really looked like to leave my corporate job and start my own business. From the unexpected fear and messy middle to the lessons I learned the hard way — this is the honest version of entrepreneurship I wish I had heard earlier. In this episode, I share: 1️⃣...

What if the career ladder you’ve been climbing… isn’t actually taking you where you want to go? This week on Marketing Your Way, I’m joined by Kathleen Ross — award-winning CMO, creative leader, and fractional brand strategist — for a real and refreshing conversation about what it really takes to build a career that aligns with your life. From publishing to product launches, from corporate burnout...

If your marketing emails feel like they’re going into the void — low open rates, no replies, and zero connection — you’re not alone. In this episode, I’m breaking down why personal newsletters are the most powerful email marketing strategy in 2025 and how they can transform your relationship with your audience. Forget the polished campaigns packed with links — what your subscribers really want is...

In this inspiring episode, I sit down with Cara Chatellier, the founder and creative director of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, personality, and ease. Cara’s story starts in Madrid, freelancing with just a laptop and one client — and has grown into a fully remote, women-run agency serving purpose-driven b...

What does it look like to grow your career — on purpose — and pivot into something completely new, even after years of success? In this episode, I sit down with Chanel Milian, a luxury Realtor in Miami and the current in-house sales executive for The WELL Residences in Coconut Grove. But before she stepped into sales, Chanel spent over a decade leading marketing strategy and consulting for some of...

Ever said yes to a client arrangement that felt off — but you did it anyway? This week, I’m sharing a raw and honest behind-the-scenes of a decision I made from scarcity… and the ripple effect it had on my energy, time, and business model. In this solo episode, I walk you through: ✔️ The boundary I broke (and why I did it) ✔️ How project-based work can become a hidden trap for marketers and creati...

In today’s solo episode, I’m diving into a mindset shift that changed everything for me: learning to measure from the Gain, not the Gap. If you’ve ever felt like you’re not doing enough, or like your dreams are always just out of reach — this is the episode you didn’t know you needed. I’m sharing: ✔️Why so many women quit right before things start working ✔️ How to know if you’re in the Gap (and h...

What’s it really like to be a woman in marketing today? In this candid 10-minute shortie episode (recorded from a cozy cabin in North Carolina with kids playing in the background and my husband—bless him—cooking dinner), I’m sharing the unfiltered truth about the pressure, the people-pleasing, and that quiet voice inside that keeps whispering: “There’s more.” If you’ve been feeling emotionally dra...

In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned. Whether you’re in a corporate role and craving more freedom, freelancing on the...

What if the clarity you’re craving in your brand already lives inside of you—just waiting to be shaped into a story that actually connects? In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purpose...

Wondering if your corporate marketing experience is enough to start your own business? (Spoiler alert: it is.) In this solo episode, Anastasiia Mann walks you through exactly how to turn the skills, wins, and real-world results from your 9-to-5 into a profitable, client-ready service. Whether you’re still working full-time or quietly building your side hustle, this episode will help you reframe wh...

Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet? In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned. After starting out as a life coach, Stac...

In this episode, Anastasiia dives into how to start building your marketing agency while still holding down a full-time job. If you’re ready to transition into entrepreneurship but need the security of your current job, this episode is for you. Learn actionable tips on time management, setting boundaries, landing clients, and setting a realistic timeline for when to take the leap into full-time bu...

“If you sign this, you’re not going to get out of this life.” That was the moment Rebeca Brand walked away from a high-paying corporate job — and into the unknown. In this episode of Marketing Your Way, I’m joined by Rebeca Brand, founder of BrandR Studio, a Miami-based branding agency helping entrepreneurs build emotionally resonant, soul-aligned brands. But before she became a sought-after brand...

Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us. Cristina is the founder and CEO of CIM Consulting, an award-winning Miami-based agency that’s helped shape everything from iconic local hotspots like Sus...

In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about. You’ll hear the full story — the messy pivot, the u...