Marketing Your Mission

If you're a Christian business owner, you know the tension. You want to speak your truth, but you're afraid of losing people, alienating your audience, or being seen as "too much." So you filter yourself, soften your language, and show up as a smaller version of who you actually are. But what if holding back your worldview is actually what's keeping you from connecting with the people you're meant...

Your future is an accumulation of ordinary daily decisions, and most business owners are making the wrong ones. They're chasing quick wins—scaling fast, building huge email lists with freebies, optimizing for 1% conversion rates, getting followers on Instagram. These feel good in the moment, but they're winning the moment at the expense of the decade. In this episode I'm breaking down...

The world tells you your identity comes from your achievements, your business success, or manifesting the right affirmations, but that's not what God says. In this video I'm breaking down what the Bible says about your identity as a God-led entrepreneur and what to look to instead of manifestation and performance. Resources: ✉️ Free brand worldbuilding series - Join my email list for my in...

You're attracting plenty of inquiries, but a noticeable portion of them are from people who aren't ready for your services. They don't have the budget, they're not ready for the transformation, or they don't have the infrastructure to get the results you offer. If that sounds familiar, you're stuck in the struggle bus messaging trap. In this video I'm breaking down what...

A lot of very successful people say you need to have a "whatever it takes" attitude—grind, push through, do anything to create results. But I don't hold that mindset, and here's why. The whatever-it-takes mindset confuses stretching yourself (which is good, necessary, even holy) with striving (which is driven by fear, ego, or someone else's definition of success). What feels...

If you're ready to start building your brand world, join my free email series Build Your Brand World. This series walks you through the foundational pieces of your world, including the controlling idea at the center of it all: https://encontrocreative.com/subscribe Worldbuilding is the future of marketing, and by 2027 you're going to see the word "worldbuilding" everywhere. I'm making this episode...

For years, marketing felt exhausting to me because I was constantly trying to optimize every piece of content and follow all the rules everyone had created. But then I discovered worldbuilding and it changed everything. In this episode I'm showing you my brand world model and the three layers of resonance that made me fall back in love with marketing. You'll learn:- The three parts of a br...

If you've been taught that people need their hand held through every step of the buying process, that without carefully crafted sequences and urgency tactics no one will take action, I have good news for you. The customer buying journey is not linear, and when you release control and let people explore at their own pace, they become more engaged, more invested, and more likely to buy. In this epis...

Many business owners are still using funnels to structure their marketing, but most people are exhausted with the tactics that come with them. I ditched funnels in my business and decided to do my marketing completely opposite. I've been in business for 6 years and I've never had more engagement, more interest, or more results. In this episode I'm introducing you to worldbuilding — a w...

Most business owners are trying to create demand for their offers through pressure tactics and urgency, but there's a completely different approach that not only feels better but actually works better with how people are buying in 2026. Instead of creating demand, you can capture it. And once you understand how this works, your entire marketing becomes more enjoyable for you and for your audie...

You've probably noticed that things have shifted majorly with online marketing over the last couple of years. Funnels feel tired. Complex launch strategies are making people unsubscribe. The "girl boss" and "guru" names who used to be huge are now feeling more irrelevant to the general public. And it's because buyer behavior has shifted in a very significant way. People...