Marketing with Tobi

Community isn’t yet another marketing trend but the backbone of the world’s most successful brands. In this episode, I explore how brands can leverage community building to drive loyalty, increase engagement, and create long-term growth. From authentic interactions to user-generated content and word-of-mouth strategies, we’ll unpack what really makes a brand community thrive.

If I could go back and start my marketing career all over again, there are a few things I’d definitely do differently. In this episode, I’m sharing 6 honest lessons I’ve learned the hard way — from avoiding burnout to choosing the right marketing path, building a personal brand early, and more.

If your marketing isn’t converting to sales, leads, or downloads, this episode is for you. I break down the top reasons why your marketing is failing, and exactly what you can do to fix it. We’ll cover: Common marketing mistakes Why most strategies fail How to create marketing that actually converts Perfect for marketers, business owners, and content creators.

In this episode, we’re unpacking the real state of SEO in 2025. From Google's evolving algorithm to the rise of AI-generated content and the new emphasis on EEAT (Experience, Expertise, Authoritativeness, and Trust), a lot has changed, and fast. But here’s the truth: SEO isn’t dead. It’s just evolving. Tune in to learn: 🔹 What’s really different about SEO in 2025🔹 How AI content is being tre...

Want to stay ahead in influencer marketing? In this episode, I break down the top five influencer marketing trends for 2025, from AI-driven collaborations to the rise of micro-communities. Listen till the end to learn how brands can adapt and thrive in the evolving digital landscape

In this episode, we’re diving into one of the most powerful tools in marketing—customer feedback! I’ll explain why listening to your audience is essential for building a strong brand, the best channels to collect feedback (from surveys to social media and beyond), and, most importantly, how to turn those insights into real marketing strategies that drive growth. If you want to create campaigns tha...

Is AI in marketing a game-changer or just another buzzword? 🤖💡 In this episode, we’re breaking down how AI is revolutionizing marketing —from hyper-personalized customer experiences to automated ad targeting and content creation. We’ll explore: 🔹 What AI in marketing really means (and why it’s not as scary as it sounds) 🔹 How AI helps businesses reach the right audience & boost engagement...

Marketing Strategies to Look Out For in 2025. As we step into 2025, it’s time to rethink your marketing game! In this episode, I explore the top marketing strategies to watch out for in 2025 and reflect on the trends that shaped 2024. From groundbreaking social media tactics to must-try content strategies, this episode is your ultimate guide to staying ahead in the ever-evolving marketing world....

In this episode, we dive deep into the magic of storytelling for brands—exploring how to craft narratives that not only resonate but also set your brand apart. Packed with actionable insights and practical tips, this episode is your ultimate guide to creating a compelling brand story that leaves a lasting impact. Who Should Tune In? Entrepreneurs and business owners building a strong brand identit...

In this episode, we’re diving deep into the art of storytelling and how it can transform your marketing game. Whether you're a pro marketer or just getting started, mastering storytelling can help you captivate your audience, boost sales, and solidify your brand identity. What to Expect: 1️⃣ The fundamentals of marketing storytelling 2️⃣ Proven techniques to craft narratives that connect 3️⃣ Real-...

Welcome to the very first episode of Marketing with Tobi! 🎉 This is an audio extract from my YouTube channel, so you’ll hear me saying ‘this video’ quite a bit—just imagine me waving at the camera! 😄 Let’s get started! 🚀