Marketing with Shahin Khan and Doug Garnett

- The unicorn Barbie - Sequels v. One-Time Phenomenon v. Fresh New Material - Bad Ads? Who's to say? - Complexity, the book Doug is writing [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_031_BArbie_Sequels_Bad-Ads_Complexity_20230825.mp3"][/audio] The post Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book appeared first on OrionX.net .

- Cookies and "sketchy data" - WARC WARNS: AI for Market(ing) Mix Modeling - GM's new CMO hailing from digital; and CVS? [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_030_AI-MMM_GM-CMO_20230808.mp3"][/audio] The post Mktg_Podcast-30: AI for Market(ing) Mix Modeling appeared first on OrionX.net .

Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume. [audio mp3="https://orionx.net/wp-content/uploads/2023/07/Mktg_Podcast_029_Mktg-Role_SM-Wars_DTC_Data_20230716.mp3"][/audio] The po...

Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it's time to discuss Product, the first of the 4 Ps of marketing. [audio mp3="https://orionx.net/wp-content/uploads/2023/06/Mktg_Podcast_028_AI_Product_20230618.mp3"][/audio] The post Mktg_Podcast-28: AI, Product (4 Ps of...

The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when "Driverless Marketing" might become a reality. The noble goal of moving your brand towards more inclusivity did not work out as planned for Anheuser - Busch. We end with a discussion of quotes and memes that have their heart in the right place but are too sweepin...

The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and...

The inaugural installment of a new section, Cartoon of the Week , takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering "good data" and "same data".  Then it's time to discuss whether the store really is the media?! [audio mp3="https://orionx.net/wp-content/uploads/2023/04/Mktg_Podcast_025_Cartoon-of-the-Week_Data_Store-Media_202...

What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of "customer satisfaction" actually correlates to product sales. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/Mktg_Podcast_024_Mktg-Success_Econometrics_Cust-Loyalty_20230302.mp3"][/audio] The post Mktg_Podcast-...

We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of "rebranding", and then  marketing as a science, and the use of AI in marketing given all the new advances. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/Mktg_Podcast_023_Add-ons_Tie-ins_Mktg-Science_AI-in-Mktg_20230203.mp3"][/audio] The post Mktg_Podcast-23: AI in Marketing, Tie-ins...

In the first episode of 2023, Shahin and Doug discuss their takeaways from CES, differentiation versus distinction in marketing, the importance of authenticity in advertising campaigns, and whether inside marketing staff can make good decisions on behalf of the end-user/consumer. [audio mp3="https://orionx.net/wp-content/uploads/2023/01/Mktg_Podcast_022_CES_Mktg-Staff_DiffDist_20230118.mp3"][/audi...

Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_021_Barbie_CMO_AI_Prod-vs-Financial_20221221.mp3"][/...

Physical events are back. Did you say 360-day payment terms?  What do companies and candidates get wrong about the CMO role? And the minefield that is marketing data!  Join us. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_020_Payment-Terms_CMO_Data_20221204.mp3"][/audio] The post Mktg_Podcast-20: Agency Payment Terms, The CMO Role appeared first on OrionX.net .

Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Po...

Twitter deal's backchannel texts. Is "Distinctive" sufficiently "differentiated"?! Complexities of marketing data. Marketing Mix-it-up! [audio mp3="https://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_018_Musky-Texts_Distinctive_Data_Mix-It-Up_20221029.mp3"][/audio] The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net .

Acupuncture for "ED"?! Yes, it's a thing and a case study in this episode. How do you position and message and demand-gen for it? Let's not lose touch with why marketing is needed. And AMA's definition marketing wants to be taken apart. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_017_Case-Study-ED_Losing-Sight_CMO_20221011.mp3"][/audio] The post Mktg_Podcast-17: Case Stud...

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/Mktg_Podcast_016_Mktg-During-Recession_Mktg-Ethics_20220924.mp3"][/audio] The post Mktg_Podcast-16: Marketing...

Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net .

When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Ha...

Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_013_Advertising-Effectiveness_Customer-Testimonials_20220803.mp3"][/audio] The post Mktg_Podcast-13: Advertis...

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify? [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_012_Hiring-a-SuperHero_4Ps-Price_20220716.mp3"][/audio] The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!&#8221...

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn't happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think. [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_011_Viral-Mktg_4Ps-Product-Place_20220702.mp3"][/audio] The post...

Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual! [audio mp3="http://orionx.net/wp-content/uploads/2022/06/Mktg_Podcast_010_Cost-of-Mktg_Hiring-Career-CMO_20220609.mp3"][/audio] The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net .

Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_009_D2C-Retail_Personalization_TV-Ads-Startups_20220525.mp3"][/audio] The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups an...

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_008_Pandemic-WFH-Demographics_B2BvB2C_20220508.mp3"][/audio] The post Mktg_Podcast-8: Pandemi...

Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and "mean time to garage sale", to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_007_Gadgets_Advertising_Funnel_Knowledge_20220427.mp3"][/audio] The post Mktg_Podcast-7: Gadgets, Advertising, Funnel,...