Marketing With Laryssa

In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing,...

In this podcast episode, we'll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject...

In this podcast episode, we'll be defining the term "influencer", outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. In fact, if you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focu...

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for some high-profile corporate brands. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing...

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can...

When you're in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals...

I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers. Check out the accompanying blog post here:  https://joyjoya.com/2019/07/31/ interview-with-brenna-pakes-of-jewelrynavigator-com /

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand's Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product descriptions, company information, and more – plays a major role in SEO. In this podcast episode, we share some tips for incorporating your keywords seam...

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we'll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then...

When it comes to your jewelry brand's social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don't have a plan in place, you could be compromising your brand identity. Furthermore, without a plan, you could be wasting time trying to brainstorm posts at the last minute, or you could be neglecting your social media account...

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. We explain how some of the findings may relate to your jewelry brand. If you're a jewelry retailer, you'll definitely at least want to at least skim the report, which covers topics like ecommerc...

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it's true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what's most in demand and what the market needs. Check out the accompanying blog post here:  https://joyjoya.com/2019/07/01/how-to-make-jewelry-your-customers-want-to-b...

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don't want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this episode, we'll share some of the most effective offline marketing strategies and provide examples for how y...

American engineer W. Edwards Deming once said, "You can't manage what you don't measure." If you're not designating key performance indicators and analyzing your campaigns, then you're basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance indicator, or KPI, is a type of performance meas...

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing them matters. Check out the accompanying blog post here:  https://joyjoya.com/2019/06/09/5-ways-to-determine-your-jewelry-brands-ta...

You wouldn't start a business with the expectation you're going to bomb. But you'd be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can't do for you. Check out the accompanying blog post here:  https://joyjoya.com/2019/06/04/unders...

Customer service expert Ron Kaufman once said, "Delighted customers are the only advertisement everyone believes." No one's going to believe you or care when you toot your own horn. But when someone who's not compensated by your jewelry brand tells other people how much she loves your jewelry, that means something. One way to boost your marketing efforts is to focus your time and attention on soci...

Prospective clients sometimes ask, "What ROI can we expect from our jewelry marketing efforts?" We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle it and explain how you can plan and budget accordingly. Check out the accompanying blog post here:  https://joyjoya.com/2019/05/20/roi-to-expect-from-jewel...

Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast episode, we'll provide some tips for helping you brainstorm new content topics and updat...

I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand's comprehensive marketing strategy. Check out the accompanying blog post here:  https://joyjoya.com/2019/05/04/interview-with-alain-simic-jewelry-photographer/

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this podcast episode, we explore further. Check out the accompanying blog post here:  https://joyjoya.com/2019/04/29/which-is-more-important-for-a-jewelry-...

Have you heard the recent announcement from Instagram about the platform's new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the Instagram app. In this podcast episode, we explain why Checkout will matter in a jewelr...

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, what happened, and how does this announcement affect your jewelry brand? Check out the accompanying blog...

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren't so sure, and they ask, "Should we be investing in our marketing efforts now?" In this podcast episode, we explain how to know the time is right. Check out the accompanying blog post here:  https://joyjoya.com/2019/04/08/how-do-you-know-its-time-to-hire-a-jewelry-market...

We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase.  Check out the accompanying blog post here: https://joyjoy...