Marketing With Empathy®

EP 63. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-roi-of-being-a-nice-leader-dave-delaney-episode-63/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flod...

EP 62. You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/movement-exercise-advise-for-desk-workers-paul-levitin-episode-62/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: ht...

EP 61. Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/taking-imperfect-action-closing-creative-gaps-tj-walsh-episode-61/   (free)...

EP 60. Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sarahs-3-brand-storytelling-pillars-episode-60/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATE...

EP 59. Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/think-weird-to-improve-business-cj-casciotta-episode-59/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATE...

EP 58. What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.    VIEW SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/5-steps-to-empathy-with-rob-volpe-episode-58/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93c...

EP 57. Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3-components-of-trauma-sensitive-marketing-with-laura-larios-episode-57/   DONATE TO IJM WITH SARAH HER...

EP 56. More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/help-end-child-trafficking-with-6-brittany-baker-ijm-episode-56/  ...

EP 55. How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influence-marketing-how-to-leverage-csr-and-pr-episode-55/   (free) 3 WAYS TO IMPROV...

EP 54. When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-weird-to-excel-this-year-book-review-episode-54/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.co...

EP 53. Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/humanize-your-brand-through-storytelling-susan-frech-episode-53/  (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https:...

EP 51. Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/align-your-purpose-your-paycheck-shereese-floyd-episode-52/  SUBSCRIBE...

EP 51. Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.  VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/establish-a-personal-brand-throughout-your-career-paige-arnof-fenn-mavens-and-moguls-episode-51/ LEARN ABOUT BRAND STORYTELLING ACAD...

EP 50. Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-so-what-to-so-funded-how-nonprofits-use-storytelling-lisa-gerber-episode-50/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://...

EP 49. The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end! LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e CONNECT WITH SARAH ON SOCIAL: https://www.linkedin.com/in...

EP 48. How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-national-tv-anchor-to-brand-storyteller-heidi-collins-storybones-media-episode-48/ LEARN ABOUT BRAND STOR...

Part 2 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. VIEW SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/part-2-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-47/ LEARN ABOUT BRAND STORYTE...

Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/part-1-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-46/ LEARN ABOUT BRAND STORYTELL...

What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-i-learned-during-summer-podcast-content-test-episode-45/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://s...

EP 44. M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-email-storytelling-excellence-mmlafleur-caitlin-abber-episode-45/ LEARN ABOUT BRAND STORYTELLIN...

SP. 43. Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly. SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: www.kindredspeak.com/favorites BRAND STORYTELLING ACADEMY: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-td-bank-stories-site-podcast-chad-mitchell-episode-42/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://vie...

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad...

EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/4-ways-for-better-content-sharing-between-teams-episode-40/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view....

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-tips-to-keep-your-content-team-engaged-during-great-resignation-episode-39/ BRAND STORYTELLING ACADEMY: www.kindredspeak.com/a...