Marketing With Empathy®

EP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business...

EP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     VIEW SHOW NOTES: htt...

EP 86. What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family. (freebie) 3 WAYS TO IMPROVE Y...

EP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to outline a 9-step recipe to help you more confidently plan and review your brand's blog content going forward.    (free) 3 WAY...

EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik’s gone from zero to seven figures in revenue helping more than 200 brands u...

EP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from.   (free) 3 WAYS TO IMPROVE YOUR...

EP 82. Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   VIEW SHOW NOTES...

EP 81. Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.     (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-one-way-to-monetize-your-brand-podcast-episode-81/ JOIN PRI...

EP 80. How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work.    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view....

EP 79. Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ask-your-seo-agency-these-content-questions-episode-79/   JOIN PRIVATE...

EP 78. Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.    VIEW SHO...

EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural...

EP 76. How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?    VIEW SHOW NOTES: http...

Ep 75. Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3m-experiential-storytelling-at-events-and-sponsorships-collin-hu...

EP 74. What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-your-menstrual-cycle-can-help-you-excel-at-work-leah-brueggemann-hormone-coach-episode-74/  ...

EP 73. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sleep-numbers-award-winning-customer-loyalty-community-lisa-erickson-episode-73/   (free) 3 WAYS...

EP 72. Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-working-with-podcast-networks-jason-falls-mpn-winfluence-episode-72/   (free) 3 WAYS...

EP 71. How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/data-storytelling-advice-with-dr-jillian-ney-sarah-panus-episode-71/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR:...

EP 70. Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-content-marketing-strategy-ideas-episode-70/   (...

EP 69. Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/customers-as-an-extension-of-your-marketing-team-anna-tutckaia-episode-69/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk....

EP 68. How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/use-social-to-drive-lower-funnel-conversions-hannah-acosta-episode-68/   (free) 3 WAYS TO IMPROVE YOU...

EP 67. TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/tiktok-marketing-for-business-austin-armstrong-episode-67/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN P...

EP 66. Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-killer-powerpoint-presentation-emily-hall...

EP 65. Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/presentation-secrets-of-steve-jobs-episode-65/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE S...

EP 64. Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/benefits-of-having-a-brand-podcast-episode-64/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://...