Marketing with Dr F and B-Dawg

Join two marketing and advertising professors as they explore the trends, challenges, and innovations shaping today’s industry. In this episode, they’re joined by Professor Charles Choi, who will be co-leading the upcoming summer study abroad program, Korea: Communication, Culture & Corporations . Listen in for a thoughtful discussion on marketing, advertising, and the evolving experience of t...

Join two marketing and advertising professors as they dive into the trends, challenges, and innovations shaping the industry today. In this episode, they sit down with Makayla Chang who has recently been accepted into the NBC Universal Page program post graduation. Tune in for an engaging conversation on marketing, advertising, and what it means to teach and learn in today’s university classroom.

Join two marketing and advertising professors as they dive into the trends, challenges, and innovations shaping the industry today. In this episode, they sit down with Josh Lintner and Kaitlyn Luetgert, graduating IMC majors who recently returned from the in-semester study abroad to Milan. Tune in for an engaging conversation on marketing, advertising, and what it means to teach and learn in today...

Join two marketing and advertising professors as they dive into the trends, challenges, and innovations shaping the industry today. In this episode, they sit down with Sharon and Zoebelle - both members of the COM office assistant team to discuss their career paths and plans after graduation. Tune in for an engaging conversation on marketing, advertising, and what it means to teach and learn in to...

Join two marketing and advertising professors as they explore the latest trends, challenges, and innovations shaping today’s industry. In this episode, we discuss COVID marketing trends successes and failures and dive into college trends including the use of AI. Tune in for a lively conversation on Marketing and Advertising, and what it means to teach marketing in today’s university classroom.

Join two marketing and advertising professors as they explore the latest trends, challenges, and innovations shaping today’s industry. In this episode, we introduce marketing trends such as Formula One and McDonalds innovative campaign ideas and dive into college trends including the use of AI. Tune in for a lively conversation on Marketing and Advertising, and what it means to teach marketing in...

Join two marketing and advertising professors as they explore the trends, challenges, and innovations shaping today’s industry—and the modern university classroom. In this episode, they sit down with Abigail Smith and Martha Tran the directors of the Pepperdine Debate Team. Tune in for an engaging conversation on marketing, advertising, experiential learning, and what it means to teach, and learn,...

Superbowl 2026 Advertisement with Larry and BDAWG

Join two marketing and advertising professors as they explore the trends, challenges, and innovations shaping today’s industry—and the modern university classroom. In this episode, they sit down with Bruce Ouyang, a Pepperdine Integrated Marketing Communication major, to discuss his journey into Christian hip hop music. Tune in for an engaging conversation on marketing, advertising, experiential l...

Join two marketing and advertising professors as they explore the trends, challenges, and innovations shaping today’s industry—and the evolving university classroom. In this episode, we sit down with Thomas Vozzo, former CEO of Homeboy Industries, who shares his powerful journey from leading mergers and acquisitions in corporate America to guiding one of the nation’s largest gang rehabilitation an...

Join two marketing and advertising professors as they unpack the trends, challenges, and innovations shaping today’s industry and the modern university classroom. In this episode, we talk with Nicolle Castro, a Pepperdine theater, screen arts and journalism major as she talks about her journey from Rio de Janeiro to Pepperdine and life as a child actor. Tune in for a lively conversation on marketi...

Join two marketing and advertising professors as they unpack the trends, challenges, and innovations shaping today’s industry and the modern university classroom. In this episode, we dive into the Olympics Program with cohosts Dr. Stone Watt and Ben Price, discussing the Milan Winter Program as it prepares to head abroad next week. Tune in for a lively conversation on marketing, advertising, exper...

Join two marketing and advertising professors as they explore the latest trends, challenges, and innovations shaping today’s industry. In this episode, we introduce the topics of discussion for Spring 2026 and dive into college trends including the use of AI. Tune in for a lively conversation on Marketing and Advertising, and what it means to teach marketing in today’s university classroom.

Join two marketing and advertising professors as they explore the latest trends, challenges, and innovations shaping today’s industry. In this episode, we welcome Michael Pettiette, a marketing researcher and applied marketing expert at the University of Houston–Downtown and Program Director of the Marketing Organization Strategy Think Tank, where leaders are rethinking the modern marketing landsc...

Join two marketing and advertising professors as they dive into the latest trends, challenges, and innovations shaping today’s industry. In this episode, we welcome our own colleague Dr Wangari Njathi and her friend Professor Kalberg , visiting from Point Loma Nazarene University, who shares her hands-on experience using AI-powered collaborative tools in the classroom, including Stukent’s GenAI Es...

Join two marketing and advertising professors as they dive into the latest trends, challenges, and innovations shaping today’s industry. In this episode, meet Pepperdine Student Body President Hubert McCullough , who shares his take on campus life, from the best burgers and hottest tailgate parties to the ultimate “dress to impress” style on the Pepperdine campus, all with a dash of humor and auth...

Join two marketing and advertising professors as they explore the latest industry trends, challenges, and innovations shaping the field. In this episode, test your skills in deciphering AI tags and emerging trends while enjoying lively discussions, fresh university perspectives, and a dash of humor along the way.

Join two marketing and advertising professors as they dive into today’s most pressing industry trends, challenges, and innovations. In this episode, you’ll about new technology such as AI, SEO and GEO and how that plays a role in the ever changing roles of marketing and advertising. We will also look into holiday trends. You will hear engaging conversations, fresh university perspectives, and valu...

Join two Pepperdine University marketing and advertising professors as they dive into today’s most pressing industry trends, challenges, and innovations. In this episode, you’ll hear engaging conversations, fresh university perspectives, and valuable insights. Whether you’re a student, a professional, or simply passionate about marketing, you’ll leave with new ideas, practical takeaways, and a tou...

Season 2: Interview with Sara Dixon, Manager of Customer Success, Entertainment at Spotify LinkedIn – Sara Dixon Featuring guest co-host Adrianne Mercado, Pepperdine IMC Senior LinkedIn – Adrianne Mercado Join two Pepperdine University marketing and advertising professors as they dive into today’s most pressing industry trends, challenges, and innovations. In this episode, you’ll hear engaging con...

Season 2: Interview with Michael Friel, Senior Director of Communication and Public Relations https://www.linkedin.com/in/michaelfriel/ Join two Pepperdine University marketing and advertising professors as they explore today’s most pressing industry trends, challenges, and innovations. In this episode, you’ll enjoy engaging conversations, fresh university perspectives, and valuable insights. Whet...

Season 2: Interview with Larry Londre, Marketing Expert, Consultant, Analyst, Teacher, and Advertising Forensic Expert Witness. https://www.linkedin.com/in/larrystevenlondre/ Join two Pepperdine University marketing and advertising professors as they dive into the latest industry trends, challenges, and innovations. Along the way, you’ll hear lively conversations, fresh student perspectives, and v...

Season 2: Interview with Nour Hassan — an Integrated Marketing Communication senior and one of our incredible international students from Alexandria, Egypt. Join two Pepperdine University marketing and advertising professors as they explore the latest industry trends, challenges, and innovations. Along the way, you’ll hear lively conversations, fresh student perspectives, and plenty of insights. W...

Season 2, Welcome Episode: Join two Pepperdine University marketing and advertising professors as they dive into the latest industry trends, challenges, and innovations, with plenty of lively conversations and student perspectives along the way. From branding wins to consumer quirks, each episode blends academic insight with real-world stories (and a dash of humor). Whether you’re a student, profe...

Join two marketing and advertising faculty members from Pepperdine University as they explore the latest trends, challenges, and innovations shaping the industry today. In this dynamic podcast, they engage with students to discuss real-world topics, share expert insights, and spark meaningful conversations about the evolving world of marketing and advertising. In this episode, hear from student en...