Marketing Vanguard

On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK. Livingston joins Miller at Brandweek 2022 in Miam...

Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns." Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO...

Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down? It might come as a surprise that the brand with the tagline “priceless” is still looking at...

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up wit...

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs. Listen to this week's episode...

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty. Hear more about Melton’s career journey, golden advice for anyone i...

As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do.  In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ong...

On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising...

On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. “I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said....

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. Listen to this week's episode to hear more about "ox...

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows a...

Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie. Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more. Hosted on A...

Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination,...

This just in:  Randi Stipes , CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with  velocity , embracing non-traditional backgrounds in marketing, a...

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspe...

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as...

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible busines...

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving for...

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories. Tune in to hear more about the exciting collaborations...

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the v...

From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future. In this special edition, hear from seven CMOs from brands like Wendy’s, Campbell’s and Snap Inc. on those specific challenges while...

Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell’s has modernized the brand to make the product more relevant to consumers under the m...

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.”Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do’s and don’ts for a harmonious brand-agency relationship and advice on how to keep your cr...

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be. CMO Moves host Heide Palermo sits down with Huyett to discuss what's next for the brand i...

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. In addition to leaning into its core values, Loredo claims the brand’s other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo’s candid advice for aspiring CMO...