Marketing Vanguard

In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup...

On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into...

On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.     During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's...

On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor,  Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing.  During the conversation, Collins shares Frontdoor's missio...

On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz.  During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle.  She also discusses the complexity of first-party data...

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. This interview was recorded at Adweek X on December 4, 202...

On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.   The conversation then shifts to the key issues and...

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring th...

In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership. Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity and drivin...

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry....

In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netfli...

As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape. Evans emphasized the pressing need...

Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media....

In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her an...

Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century. In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketba...

Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight. Now, as a successful CMO, Katie is paying it forward. She actively engages with younger professionals who are looking fo...

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge. In a candid conversation,...

In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity. Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resili...

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network . Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exc...

In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of...

In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing. Listen to this episode to hear how Fernando Machado's career path fr...

Häagen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone. In a recent conversation,...

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership. In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have sha...

As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground...

In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent. Drawing inspiration from h...