Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian , Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights fro...

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin , Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social m...

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard , CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age. Epis...

Join Jenny Rooney as she speaks with Chris Bellinger , the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation. Episode Highlights:...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira , CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relev...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan , Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future. Here are the key talking po...

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock , Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at compa...

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix , CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value propo...

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman , CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connectio...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson , a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores t...

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein , CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the po...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff , CEO of Said Differently, and Tony Wells , a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue bo...

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee , Chief Creative Officer at Squarespace, and Rei Inamoto , Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in mar...

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci , CMO of Molson Coor s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage...

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi , Founder and CEO of Nativo , on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares hi...

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan , Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business object...

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk . They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. SurveyMonkey Curiosity Awards The most innovative marketers are the ones w...

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman , Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's foc...

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty , CMO at Taylor Morrison , America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing bran...

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra , MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru.  Join us for an engaging conversation where Jenny and Deepak delve into the pow...

Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos , Chief Marketing Officer at Hinge , the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. W...

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini , SVP and Chief Design Officer at PepsiCo , to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. H...

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis , NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental healt...

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert , Chief Commercial Officer at Four Seasons Hotels & Resorts . Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and...