Marketing UnLearned

In this Marketing Un:Learned conversation, retail media specialist Alex Knapman explores what happens when “free money” ad revenue collides with the realities of customer experience, brand identity and measurement.  Drawing on hands‑on work with grocers, discounters and Halfords, Alex shows how retail media forces marketers to unlearn old distinctions between online and in‑store, between segments...

In this episode of Marketing Un:Learned, Ian Jindal talks with Karl Gibbons, who leads sales strategy and analytics across Northern Europe for SharkNinja — the company behind two of the most disruptive consumer brands in small domestic appliances: Shark and Ninja. Karl brings a career built in FMCG food (most recently in butter and margarine) to a business that launches approximately 25 new produc...

Changing the Game - AI, Gamification & the Future of Loyalty In this episode of Marketing Un:Learned, Ian Jindal talks with Richard Potter, Director of Digital Strategy at Microsoft, and Mrinalini Chowdhary, Director of Strategy and Insights at Epsilon, about unlearning the outdated transactional view of loyalty programmes and rebuilding them around emotional engagement, permissioned data, and...

In this episode of Marketing Un:Learned, Ian Jindal talks with Luke Forshaw about unlearning the “new is best” dogma in consumer electronics and building a mainstream appetite for refurbished tech. From reframing second-hand as “renewed” to tackling e-waste, planned obsolescence and trust frictions, Luke shares how Back Market is turning circularity into an everyday choice rather than a niche crus...

In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens , who leads strategy, proposition and measurement for Tesco Media and Network. Following his appearance on RetailCraft, Florian returns to unpack four core assumptions that retail media practitioners need to challenge—and to share what he has learned by testing, experimenting, and building one of the UK's most sophis...

In this episode, Ian Jindal talks with Raine Peake , Group Digital Director at Crew Clothing Company, about how a portfolio of British heritage brands is adapting to a fast-changing digital and retail environment. The discussion covers what needs to be unlearned about discounting, channels, content and customer value, and what a more modern, test-and-learn approach looks like in practice. Raine Pe...

In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis. Join Ian Jindal as he converses with Jemms, Kaitlin  and Vic, who share their insights on evolving retail media capabilities, the importance of a win-win-win approach, and the challenges of integrating new technologies. Discover how John Lewis is...

Ian Jindal discusses the evolution of retail media with Alice Anson, Director of Digital (Retail) Media for Nectar 360 and Leila Sheridan, Enterprise Sales Director, Epsilon. Alice explains Nectar 360's role within the Sainsbury's Group, leveraging first-party data from 23 million Nectar users for targeted campaigns. She highlights the increasing interactivity and data capture from in-store digita...

Epsilon's Leila Sheridan, Enterprise Sales Director, and Ben Foulkes, VP Digital, join Ian Jindal to launch a new podcast series Marketing Unlearned. The hosts aim to challenge existing notions in digital marketing and retail media , exploring how rapid changes in technology and process are impacting the sector. They discuss topics such as metrics like ROAS, whether retail media applies to B2B, pr...