Tom Poland
Marketing The Invisible
The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. www.leadsology.guru/podcast
Where to listen?
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Episodes
How to Never Lose a Customer Again – In Just 7 Minutes with Joey Coleman 23.12.2019 9:25
Learn how to create the kinds of experiences that keep your customers and your employees loyal, focused, engaged and committed Know 'The Right Process' of keeping and retaining clients Discover why the First 100 Days® after the sale and the interactions the customer experiences is the key to building customer loyalty and not about focusing on marketing or closing the sale Resources/Links: Downlo...
How to Generate Predictable Profits in Your Business – In Just 7 Minutes with Charles Gaudet 18.12.2019 8:32
Discover how to take your business to the next million in revenue Know why it is important to develop talent and a culture that is self-motivated and works toward a common goal Learn how to spot high-potential growth opportunities without spending any more money on advertising than you’re already investing Resources/Links: Sign up for a strategy session and Multiply Revenue & Scale Your Small-B...
How to Turn Any Venture into an Admired Brand – In Just 7 Minutes with Fabian Geyrhalter 16.12.2019 8:22
Learn how to position your brand, establish your company culture, and your story Discover how to structure your ideas and ultimately craft a well-defined brand that will be easy to buy into for your audience Find-out how a brand with a strong foundational DNA ultimately create a focused and authentic story your audience can believe in Resources/Links: Check out: https://www.resonaid.com/ Summary...
Why Proactive Relationship Management is Going to Kill the Traditional CRM – In Just 7 Minutes with Adam Honig 11.12.2019 8:26
Discover how having a solid follow-up system still is the best way to increase sales Know the areas, and actions you need to focus on as a salesperson, rather than that soul-crushing entry typing of your client's CRM data Learn why proactive relationship management is going to kill CRM Resources/Links: Download The 44 Best Sales Tips of All Time: https://spiro.ai/blog/ Summary As Spiros CEO, Ada...
How to Make Your Company Fundable – In Just 7 Minutes with Stephen Wible 09.12.2019 8:47
Learn how to increase your business' fundability Discover how having a business telephone number and fax help you improve your bank's credit score Find out how to get approved for credit lines and loans to start and grow your company- even when banks say “NO” Resources/Links: Download Your FREE 4-Step Business Credit Building Guide: https://www.creditsuite.com/ Summary Stephen Wible is a public...
How to Create a Sales Message that Gets the Door Opened – In Just 7 Minutes with Caryn Kopp 04.12.2019 8:16
Learn how to craft 'The Right Message' that helps you get through to the right decision-makers and brings the exact language that piques their interest so they listen and invite you in Know 'The Right Process' to get invited in by the person with the authority to buy your products or services Find-out how to be persistent in sales without annoying your prospects and how not to give up on a prosp...
Practical Steps to Growing Your Business – In Just 7 Minutes with Clay Clark and Robert Zoellner 03.12.2019 9:14
Learn the real steps that you really need to take to grow your real business Know how to improve your branding so that your ideal and likely buyers will be willing to pay you what you are worth Learn the millionaire mindset to time management so you can avoid 'working too much in your business' Resources/Links: Check out The World’s Highest Reviewed Business Growth Program: https://www.thrivetim...
A Framework for Predictable Profit Growth – In Just 7 Minutes with Pete Williams 28.11.2019 8:45
Find out how to hit your stride and turn your business profitability around Learn how to overcome business struggles to stay afloat finding your own cadence on your business journey Discover how simple it can be to transform your business profits through Pete's framework Resources/Links: Grab Pete's book: Cadence: A Tale of Fast Business Growth Summary Pete Williams is an entrepreneur, advisor,...
How to Master LinkedIn for Business Development – In Just 7 Minutes with Brynne Tillman 26.11.2019 8:40
Learn the common connection mistakes small business owners do and how to avoid them Know what social selling is all about, and how being a subject matter expert of your industry helps grow your business Discover effective strategies to leverage online platforms such as LinkedIn to attract, teach and engage targeted markets Resources/Links: Brynne Tillman created a presentation for you:View it He...
How to Sell Like You Live in the 21st Century – In Just 7 Minutes with Anthony Iannarino 20.11.2019 8:20
Find out how to help yourself and your team become 'value creators' Learn Anthony's two-ingredient recipe to become the trusted expert Discover how to enable your team with the mindset, skill sets, strategies, and tactics to win sales Resources/Links: Join the Sales Blog Newsletter: http://www.thesalesblog.com/newsletter Summary Anthony Iannarino is a highly respected international speaker, best...
How to Cruise the World and Make Money – In Just 7 Minutes with Jeanet Bathoorn 18.11.2019 7:41
Learn how to make your business your gateway to freedom Know why business owners need to take strategic time offs to assess their business and why it is important to do it with clever minds surrounding you Discover how to pursue your dreams and live the 'work where, when and with whom you want' lifestyle Resources/Links: Discover your unique sacred Money Archetype™, Take the Free Assessment: htt...
How You Become a Slave to Technology and Devices – In Just 7 Minutes with Susan Weinschenk 13.11.2019 9:05
Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.thete...
Rising Above The Noise – In Just 7 Minutes with David Brier 12.11.2019 7:51
Learn how creating an authentic voice help you generate loyalty and rise above the general noise Discover how to grow your brand without the B.S Know how to win value and not price Resources/Links: Get your Free Ebook from David Brier: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ Summary Daymond John of Shark Tank says, "David Brier is brilliant with brand...
How to Prospect with Digital Sale – In Just 7 Minutes with Jamie Shanks 06.11.2019 8:17
Discover how sales professionals at companies of all sizes grown their revenue through Social Selling Understand how to implement a prescriptive process that creates behavioral change at scale and boosts revenue Learn how to start your social selling journey to help accelerate revenue growth Resources/Links: Learn about emerging best practices, strategies and insights on B2B sales today dedicate...
How to Test and Validate Your Ideal Customer Profile – In Just 7 Minutes with Collin Stewart 05.11.2019 8:15
Learn what is product-market fit and why it is important to know your target market deeper Know why it is important to humanize your brand Learn how to figure out your ideal customer profile-the bedrock, the foundation stone for all marketing Resources/Links: Download your copy of “Market Fit Matrix Template".https://predictablerevenue.com/matrix Summary Collin is the co-CEO of Predictable Reven...
How to Scale Your Social Media Marketing – In Just 7 Minutes with Cameron Roberts 30.10.2019 9:35
Discover how to attract your PERFECT LEADS and convert them into INSTANT CUSTOMERS like clockwork How to turn their advertising into a profit Learn the proven approach to growing your business by landing more higher-paying clients in a rapidly changing marketplace Resources/Links: Download your copy of “Instant Customers”: The Super Simple 7 Step Framework That You Can Implement Quickly, To Attr...
How to Successfully Manage your Sales Territory – In Just 7 Minutes with Steve Benson 28.10.2019 8:25
Discover why it is important to visualize your sales territory to find your best opportunities Know what is happening in your field/industry so you can manage your business Understand how to lower the new-rep failure rate in your organization by allowing them to instantly visualize their accounts and all their data on a map Resources/Links: Grab Your Free Trial of Badger Route Planner: https://w...
How to Get Online Visibility that Attracts Your Ideal Clients – In Just 7 Minutes with Cindy J. Holbrook 23.10.2019 8:30
Discover the fastest path to be known as a trusted and in-demand expert Get outrageous confidence to be authentic online while still keeping your privacy Gain clarity on your "next steps" so that you can create a magnetic online presence that Attracts and Wows! Resources/Links: Grab Your Free Visibility Checklist Here: https://VisibilityChecklist.com Summary Cindy J. Holbrook, aka The Visibility...
Scaling a Lead Gen Agency – In Just 7 Minutes with Deepak Shukla 21.10.2019 9:10
Learn how to capture decision makers from your target audience and pique their interest in your products or services using a wide range of inbound marketing techniques. Discover why having a funnel is a must in lead generation Know why personalization is important in sales prospecting Resources/Links: Visit Peal Lemon Leads' Website: https://pearllemonleads.com/ Summary Deepak Shukla’s the Found...
From Lurker to Influencer on LinkedIn – In Just 7 Minutes with Joe Apfelbaum 16.10.2019 8:37
Learn how to use the connector’s mindset and become a networking pro on LinkedIn Discover why instead of waiting for people to come to you and hope for the best, you need to have the strategy, assets, and accountability in place and be consistent with your social marketing efforts Know why you need to be a connector if you want to get MORE REFERRALS, be top of mind all the time, and if you want...
How to Create and Monetize Your Knowledge Through Online Courses – In Just 7 Minutes with Brady Patterson 14.10.2019 8:12
The fastest and most effective way on the planet to create and sell your online course How to make sure your course will sell well before even recording the first piece of content How to get some of the most influential people in the world promote your course Resources/Links: Every Tool You Need to Create and Sell Online Courses: https://ultimatecourseformula.com/ultimatetoolbox1 Summary Brady...
How to Generate Clients with Virtual Summits – In Just 7 Minutes with Liam Austin 09.10.2019 8:41
Learn why virtual summit is the game-changer for your business Learn the best lead generation strategy that actually works for virtual summits Know virtual summit secrets so you too can launch a profitable virtual event Resources/Links: Why Virtual Summits Are Going To Be A Game-Changer For Your Business (And How To Host A Successful Online Summit): https://entrepreneurshq.com/virtual-summit/ Su...
How Audacious Leaders Get the Freakin’ Job Done – In Just 7 Minutes with Nancy Jonker 07.10.2019 8:37
Learn why increasing self-confidence and letting go of self-doubt as an audacious leader is not just a matter of the mind. Discover how an audacious leader can actually use their bodies to shift their thinking, change our attitudes, and foster greater poise and self-assurance Learn why need to be audacious to move forward in our lives, to not live according to our doubts and insecurities but to...
Understanding the Most Important Element in Marketing – In Just 7 Minutes with John Jantsch 02.10.2019 8:36
Learn about John Jantsch’s book: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business Learn how to identify your ideal client and then articulate your core marketing messages and strategy Know how to design the best path to profit for your business Resources/Links: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Busine...
3 Critical Elements That’ll Transform Any Online Course into a Viral Phenomenon – In Just 7 Minutes with Marisa Murgatroyd 30.09.2019 10:53
Discover the 3 critical elements that’ll transform any online course into a viral phenomenon Learn how to make your program sell more, eliminate refunds, boost completion rates and get pages of success stories Know how to make your program or course look irresistible for just pennies on the dollar/li> Resources/Links: The 10-Step "Viral Product Checklist": How to Make More Sales, Eliminate Refun...
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