Marketing Systems for Success

In this episode of the Marketing System for Success podcast, Helen shares a behind-the-scenes look at how she’s prepared to step away from her business for a month while travelling to New Zealand and America.   She explains how she’s built recurring revenue streams (including her community and retainer-style done-for-you work) to avoid feast-or-famine cycles, and how she’s intentionally developed...

In today's episode, Helen focuses on building confidence to become more visible in your business.   She shares personal experiences and insights on overcoming the fears of putting yourself out there, revealing how visibility can create valuable opportunities.   00:34 Building Confidence to Be More Visible 03:56 The Importance of Sharing Your Knowledge 11:01 Practical Tips for Creating Content 13:3...

In this episode, Helen dives deep into email marketing.   Learn how to craft emails that convert into discovery calls, link clicks, and sales.   Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails. Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on o...

In this episode, host Helen dives deep into the crucial question of where you should focus your online marketing efforts.   Covering Instagram, LinkedIn, and email marketing, Helen provides insights into how each platform can benefit your business.   Whether you run a visual-based lifestyle brand or offer professional B2B services, learn how to strategically use these platforms to grow your audien...

In this week's episode of the Marketing Systems for Success podcast, host Helen dives into why some of your best potential clients may not be finding you and offers actionable tips to change that.   Helen talks about choosing the right social media platforms, crafting specific messaging to connect with your audience on an emotional level, and ensuring you show up where your ideal clients are alrea...

Join Helen in this episode of the Marketing Systems for Success podcast as she dives into optimizing your client journey.   Helen discusses the importance of tracking data, identifying friction points, and making your marketing efforts clearer and more efficient.   Learn about practical tips for improving visibility, simplifying your sales process, and ensuring potential clients have a seamless ex...

In this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season.   Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively.   Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive...

In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs).   She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience.   Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionali...

In this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you.   She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content.   Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client a...

In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage. She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization. Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and stra...

In this episode of the Marketing Systems for Success podcast, host Helen welcomes listeners back after a hiatus.   Helen discusses the importance of restarting marketing activities without overthinking and provides actionable steps for auditing social media profiles.   She shares insights from her recent 'done for you' marketing pilot offer, emphasizing the need for consistent updates, clear bios,...

In this episode of the Marketing Systems for Success podcast, host Helen dives into effective strategies for maintaining your marketing momentum over the summer.   Learn how to create engaging behind-the-scenes content, plan seasonal solutions, and develop a reliable email marketing strategy without burning out.   Discover tips on preserving energy, setting boundaries, and using low-energy content...

In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.   Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.   Learn practical tips on optimising your LinkedIn profile, creating engaging...

In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.   This is a recording from the live Coffee and Coaching session in June.    The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.   Helen shares methods to reframe promotional...

In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.   Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.   From making it about your audience to using your voice effectively, Helen shares actionable ti...

In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal.   Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses.   They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal wor...

In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas.   She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics.   Discover how to establish a content capture system, utilise audience insights, and streamline your marke...

In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen.   She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity.   Helen emphasises the imp...

Mastering Marketing Systems: Insights from Helen and Haleema   In this episode of the Marketing Systems for Success podcast, host Helen welcomes her long-term client Haleema.   They discuss Haleema's journey from being a barrister to running HH Tutoring, an online tutoring company. The conversation sheds light on transitioning careers, setting the right business systems, and the importance of cons...

Empowering Educational Success: Business Growth and Rebranding Insights   In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.   Kate shares insights on overcoming marketing...

Navigating Business Growth: From Teaching to Marketing with Kerry   In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.   Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Pla...

In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.   Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.   They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective gro...

In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.   They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.   The discussion covers practical advice for pre...

In this episode of the Marketing Systems for Success podcast, host Helen offers a behind-the-scenes look at growing your audience and simplifying your marketing through effective systems.   Helen shares content and marketing ideas for the week commencing December 9th, with themes including Christmas Card Day, Human Rights Day, International Mountain Day, and Gingerbread House Day.   She provides c...

In this milestone 100th episode of the Marketing Systems for Success podcast, host Helen Dickman dives into the story behind her recent business rebranding.   Helen shares the motivations, challenges, and ultimate decisions that led to renaming her business from Love Mondays Club to Helen Dickman Coaching.    Listen to this episode to gain practical tips and lessons on what to do and what to avoid...