Marketing Strategy Academy with Jen Vazquez

Send us Fan Mail Not getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you. We’ll cover: How to make your pin titles stand out in search Why linking to your homepage is a silent traffic killer A weekly batching system that keeps your...

Send us Fan Mail  If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads.  You’ll learn: Why outbound clicks are the most important stat How saves increase visibility What impressions really tell you (and what they don’t)...

Send us Fan Mail Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider ? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’v...

Send us Fan Mail August Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish. I’m sharing actionable tips,...

Send us Fan Mail Ever feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimon...

Send us Fan Mail You’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs. If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling...

Send us Fan Mail Join Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time! Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/ Support the show Check this out:  a 2 h...

Send us Fan Mail In this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relat...

Send us Fan Mail On this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photograph...

Send us Fan Mail Selling doesn’t have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list. Shownotes:  https://jenvazquez.com/andee-hart Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create...

Send us Fan Mail Join us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact. Shownotes: https://jenvazquez.com/michelle-glogovac/ Support the show Check this ou...

Send us Fan Mail In this powerful episode, Jen Vazquez speaks with Courtney Tarrant, COO of The Ad Girls, about building a business that supports your life instead of running it. Courtney shares how she scaled to multi-7 figures while prioritizing freedom, profitability, and joy. Learn how to implement a results-only work environment, price your services for profit, and avoid burnout. Plus, grab a...

Send us Fan Mail In this enlightening episode of the Marketing Strategy Academy, host Jen Vazquez sits down with renowned photographer and educator Sue Bryce to delve into the profound impact of self-worth and confidence on business success. They explore the challenges female entrepreneurs face with pricing, imposter syndrome, and the journey to building a profitable business. Support the show Che...

Send us Fan Mail If you're new to Pinterest, this episode walks photographers through the five critical steps to set up a high-performing profile. Learn how to use keywords, optimize your boards, and drive real traffic to your photography business. Shownotes: https://jenvazquez.com/photographers-new-to-pinterest-start-with-these-5-steps/ Support the show Check this out:  a 2 hour Sprint to op...

Send us Fan Mail In this 5-minute Pinterest audit, we help Emily Grace Design, a talented branding and Showit website designer, fine-tune her Pinterest presence. We cover smart board strategies, better descriptions, and easy changes to boost her reach and book more dream clients. Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest...

Send us Fan Mail If your Pinterest traffic has taken a nosedive, there's a good reason—and a way to fix it. In this episode, we break down Pinterest’s latest update that’s hiding the "Visit Site" button on some pins, explain why it’s happening, and give you the exact steps to get your clicks back. Featuring insights from Pinterest expert Kate Ahl of Simple Pin Media. My insights her...

Send us Fan Mail Are you done feeling like Instagram is your full-time job? In this episode, Jen Vazquez walks you through the exact 1-hour-a-week marketing workflow she uses—and teaches her clients—to attract leads, build visibility, and grow your business without being online 24/7. Learn how to repurpose content, automate your platforms, and finally market smarter, not harder. Support the show C...

Send us Fan Mail Want your photography content to work for you around the clock? Learn how to turn one session into 10+ Pinterest pins that attract your dream clients, build your email list, and boost blog traffic — all with a strategic workflow that saves you time. Plus, details on the upcoming Booked AF retreat in Northern California. Support the show Check this out:  a 2 hour Sprint to optimize...

Send us Fan Mail Building a personal brand isn’t about appealing to everyone—it’s about attracting the right people and setting boundaries with confidence. In this episode, I’ll walk you through how to define your brand identity, create authentic content, and grow your business without burnout. Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing work...

Send us Fan Mail Affiliate marketing on Pinterest can create a steady stream of passive income—if you know how to do it right. In this episode, I’m sharing how to choose affiliate programs, create content that converts, and track your success. Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free...

Send us Fan Mail In this episode, I’m sharing how Cloudspot completely transformed my photography business. From stunning client galleries to seamless contracts and mini sessions, Cloudspot.io has streamlined my workflow and elevated my client experience. Tune in to discover why this tool is a game-changer for photographers! Get Cloudspot.io! https://jenvazquez.com/cloudspot Support the show Check...

Send us Fan Mail Are taxes and money management overwhelming you? In this episode, Dr. Sherry Peel Jackson shares expert insights on tax reduction, financial security, and wealth-building for female entrepreneurs. Learn how to avoid tax pitfalls, grow your income, and build lasting financial freedom. Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketin...

Send us Fan Mail Want to scale your agency to $30K months without hiring a team? Pia Silva shares her no-BS formula to maximize profits, streamline services, and work less while earning more. Learn how to ditch free proposals, charge premium rates, and simplify success. Tune in now! Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pintere...

Send us Fan Mail Want to get more eyes on your Pinterest content? In this episode, we dive into Pinterest SEO strategies to help you boost visibility, drive traffic, and grow your audience. Learn how to optimize your profile, research keywords, design high-performing pins, and track your success using Pinterest Analytics. Whether you're a beginner or looking to refine your strategy, these tip...

Send us Fan Mail Want to write blog content that ranks on Google and keeps readers engaged? In this video, we chat with content marketing expert Allison Verhalen about balancing SEO and engaging writing. Learn blogging best practices, keyword strategies, and how to drive more traffic to your website. 🔹 How to write SEO-friendly blog posts 🔹 Blogging strategies for business growth 🔹 SEO tips for...