Marketing Strategy Academy with Jen Vazquez

Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week...

Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what...

Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why iPhone photos sometimes outperform expensive professional shoots The mindset shift from &q...

Send us Fan Mail You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches.  In this episode, we cover: Why Pinter...

Send us Fan Mail If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy. In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my...

Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels. In this episode, we cover: • Why treating Pinterest like social media is...

Send us Fan Mail Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs. In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after...

Send us Fan Mail You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong. Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will...

Send us Fan Mail You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere. Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most...

Send us Fan Mail You're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar? Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this...

Send us Fan Mail You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need? Topics covere...

Send us Fan Mail If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to. In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’v...

Send us Fan Mail If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers. In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also c...

Send us Fan Mail If your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look. In this episode, I’m walking you through exactly how to find Pinterest keywords, the 7 places you need to put them, how to avoid the keyword stuffing trap, and why local...

Send us Fan Mail If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses. Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re sellin...

Send us Fan Mail Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need. I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring det...

Send us Fan Mail If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you. Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you shoul...

Send us Fan Mail If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider. We’re talking about why “what should I post” is the question that’s draining your energy, how to build you...

Send us Fan Mail If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because you’re doing something wrong. I’m sharing a real client story about what happened when we stopped pili...

Send us Fan Mail If marketing feels heavier than it should, this episode explains why. Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conver...

Send us Fan Mail If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy. In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you’re a service provider or product-based business, this will help you see your images as...

Send us Fan Mail If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you. We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system. If you’re ready for marketing that feels lighter and more aligned, press...

Send us Fan Mail If Pinterest feels heavy or confusing, this episode will help you understand why. We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum. If you’re ready to sim...

Send us Fan Mail Pinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term traffic and clients. ALL LINKS MENTIONED: https://jenvazquez.com/why-pinterest-feels-slow/ Support the show Check this out:  a 2 hour Sprin...

Send us Fan Mail Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them. You’ll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusi...