Marketing Speak®

In this conversation with Laura Roeder, you'll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar , a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and ot...

Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We'll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He's the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we dis...

Joining me today is the remarkable Justin Rondeau, who's here to dive into the depths of conversion rate optimization. After listening to this conversation, you'll be inspired and empowered to use A/B tests or split tests to help optimize your business. Justin is a uniquely expert. He's the leader of the marketing and growth team at DigitalMarketer , which produces the Traffic & Conversion Summit...

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your au...

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it's largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or servic...

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she's a fantastic  expert and the perfect guest for the show. As you'll learn in this episode, a true mobile-first approach is more important th...

Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins . He also manages to charge $100,000 for a full day of coaching. Find Out More About Christian Here: Christian Mickelsen Christian Mickelsen on Facebook Christian Mic...

It's easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today's guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you'll learn how to get your businesses highly ranked in Google's various search results, why it...

Perry Marshall joins me today to explain how you can do better in your online marketing. He'll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today's world, and particularly online, it's increasingly important to be excellent at what you do. Being "good enough" simply isn't good enough anymore. You need to have a unique selling proposition and be the absol...

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website's conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That . He's also the founder of WiderFunnel . Find Out...

Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you've missed. We explore various SEO topics in a way that is sure to bring value whether you're a beginner  or expert. Find Out More About Bill Her...

Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts!  There's an incredible amount to learn from podcasts whether you're a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today's biggest names in podcasting. In fact, his clients created over half of the top 100 bus...

Jeff Martin, the Senior Vice President of Search and Social at Touchstorm , joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now! Find Out More Abou...

Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup . He's also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you...

If you like recurring revenue, you'll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast . He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There's one goal to many customer interactions: to make a sale. Mike's here to help us understand t...

I'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others...

Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. He has written some of the most influential financial books of all time, including Creating Wealth , Nothing Down , Multiple Streams of Income , and the One Minute Millionaire .  Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him). F...

Matthew Kimberley is the founder of The School for Selling and the creator of the Principles of Professional Persuasion . His first book, How to Get a Grip , sold over 50,000 copies. We'll go into depth about sales strategies, various tools that can help at various stages of the sales process, and why having great sales technique is so important. Find Out More About Matthew Here: matthewkimberley....

Troy Dean is the cofounder of WP Elevation , an online program and community designed specifically for WordPress consultants. He's passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. Troy will be sharing his tips and insights into how you can achieve amazing results.   Find Out More About Troy Here: Tro...

Today's show features Melodie Moore. She's the founder of Business Tech Ninjas, a company that specializes in creating membership sites. We'll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We'll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more. Find Out More About Melodie Here: Business...

On today's show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies.  Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat wi...

Adam Witty joins me today for an in-depth discussion of authority marketing and the role that writing and publishing a book can play. There's a difference between having authority and leveraging your authority. If you don't have authority, there's no point in trying to leverage it - you need to spend some time building it. We'll discuss the seven pillars of authority marketing, as well as how to d...

To host this ultra-special 100th episode of Marketing Speak, I'm turning the reins over to none other than my amazing wife, Orion. She thinks I don't always give myself enough credit, so in her interview, she makes sure I have the chance to shine. We'll reflect on the last hundred episodes of Marketing Speak and talk all about various tips, tricks, and insights I've learned and discussed. We also...

Today, I'm joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those "not provided" keywords, and advanced searc...