Marketing Speak®

Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she's intimately familiar with how growing your tribe can grow your business. She also...

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine , and is just opening a brand new business, Mantis Research . She's a productivity tool junkie, an expert content marketer and chief editor, and a skilled...

If you know how to chase and catch customers or clients, but aren't really sure what to do once you've caught them, you'll want to listen to today's conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again , includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his method...

Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he's also a podcast host, and he'll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check o...

Hani Mourra is here today to talk with us about creating great content. He's passionate about creating automation and content-repurposing tools, including the fantastic Repurpose . In our conversation today, we'll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more! Find Out More About Ha...

Joining us today is Joana Galvao, cofounder of Gif Design Studios , an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that's chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad...

My guest today, Jennifer Diepstraten, is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her own business to multiple six figures, so she definitely walks the talk! In our conversation, she'll address various aspects of how to command dramatically higher rates for your services. You'll learn how to identify your quantum benefits, raise rates for y...

In this conversation with Laura Roeder, you'll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar , a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and ot...

Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We'll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He's the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we dis...

Joining me today is the remarkable Justin Rondeau, who's here to dive into the depths of conversion rate optimization. After listening to this conversation, you'll be inspired and empowered to use A/B tests or split tests to help optimize your business. Justin is a uniquely expert. He's the leader of the marketing and growth team at DigitalMarketer , which produces the Traffic & Conversion Summit...

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your au...

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it's largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or servic...

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she's a fantastic  expert and the perfect guest for the show. As you'll learn in this episode, a true mobile-first approach is more important th...

Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins . He also manages to charge $100,000 for a full day of coaching. Find Out More About Christian Here: Christian Mickelsen Christian Mickelsen on Facebook Christian Mic...

It's easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today's guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you'll learn how to get your businesses highly ranked in Google's various search results, why it...

Perry Marshall joins me today to explain how you can do better in your online marketing. He'll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today's world, and particularly online, it's increasingly important to be excellent at what you do. Being "good enough" simply isn't good enough anymore. You need to have a unique selling proposition and be the absol...

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website's conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That . He's also the founder of WiderFunnel . Find Out...

Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you've missed. We explore various SEO topics in a way that is sure to bring value whether you're a beginner  or expert. Find Out More About Bill Her...

Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts!  There's an incredible amount to learn from podcasts whether you're a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today's biggest names in podcasting. In fact, his clients created over half of the top 100 bus...

Jeff Martin, the Senior Vice President of Search and Social at Touchstorm , joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now! Find Out More Abou...

Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup . He's also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you...

If you like recurring revenue, you'll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast . He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There's one goal to many customer interactions: to make a sale. Mike's here to help us understand t...

I'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others...

Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. He has written some of the most influential financial books of all time, including Creating Wealth , Nothing Down , Multiple Streams of Income , and the One Minute Millionaire .  Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him). F...