Marketing Speak®

In this episode number 148, you're going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga . Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast . He's the Founder of the world's largest virtual summit for podca...

Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker,  Vin Clancy . He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years w...

There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It's a simple ,  repeatable client - getting  system that best fits you and your strengths. Our guest who will teach this to you is  Dov  Gordon.  Dov  is the  F ounder of  T he Alch...

Sometimes it's complex to fix something once you took one step into the wrong direction. With technical SEO, one wrong move could cost a lot and get a lot of your work down the drain. SEO expert Bartosz Góralewicz has been helping clients avoid that mistake since 2011 when he founded Elephate with his friend, Wojciech Mazur. Together, they've been assisting clients with SEO and content marketing s...

Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo , which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow . While we usually deal with smaller websites, this episode will dive d...

The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you'll love this conversation with Eric Enge. While we'll dig into the possibilities for the...

Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you're white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate b...

Today's guest is Mikael Yang, the cofounder and CEO of ManyChat . This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I'm proud to add that I'm one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He'll explain why it's such a valuable marketing avenue and how best to take adv...

Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools ca...

If you're ready to scale your e-commerce business all the way up to eight figures, this conversation with Gary Nealon is perfect for you! Gary is a serial entrepreneur who founded two multi-million dollar businesses, one of which landed on the Inc. 5000 list five years in a row. Seeing inefficiencies in other companies convinced him that he could do it himself, so he liquidated everything he had a...

John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine . He's also the founder of the Duct Tape Marketing Consultant Network . John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you'll exp...

Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It's just a matter of repurposing your content into this valuable asset. She's an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own...

Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others.  In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We'll talk about why it's so important to be a strong leader, the role of webinars in the sales...

David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend , offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune...

Pat Quinn didn't get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a "real" job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of...

Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We'll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast Th...

On this episode, I'm joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He's also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial i...

Today's guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He's the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It's easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether...

Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she's intimately familiar with how growing your tribe can grow your business. She also...

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine , and is just opening a brand new business, Mantis Research . She's a productivity tool junkie, an expert content marketer and chief editor, and a skilled...

If you know how to chase and catch customers or clients, but aren't really sure what to do once you've caught them, you'll want to listen to today's conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again , includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his method...

Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he's also a podcast host, and he'll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check o...

Hani Mourra is here today to talk with us about creating great content. He's passionate about creating automation and content-repurposing tools, including the fantastic Repurpose . In our conversation today, we'll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more! Find Out More About Ha...

Joining us today is Joana Galvao, cofounder of Gif Design Studios , an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that's chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad...

My guest today, Jennifer Diepstraten, is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her own business to multiple six figures, so she definitely walks the talk! In our conversation, she'll address various aspects of how to command dramatically higher rates for your services. You'll learn how to identify your quantum benefits, raise rates for y...