Marketing Speak®

Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month.  Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only t...

From text to image to video, social media marketing is an ever-evolving arena. I'm here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past fiv...

This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type o...

Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it's our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-prof...

Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/227. While there are many business and marketing books, you'd agree not every book's advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He's a serial entrepreneur who's had his fair share of ups and downs. He has read so many books a...

When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of c...

Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates....

If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards usi...

The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.  Rand Fishkin is the founder and former CEO of...

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less a...

SEO is a deep and nuanced discipline. This is evidence in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging...

Whether you're an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we're not here to talk about Facebook, we're here to talk about YouTube, the number 2 search engine, and how to get more...

I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219. A business without systems and processes isn't a real business. Or let's put it this way: it won't stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It...

In digital marketing, the adage "content is king" has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can't deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it's locked up somewhere and you haven't really leveraged it online, you're wasting a lot of money. It's not enough to publish...

Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of an audience. And often the speech gets worse the larger the audience. It's uncanny how an audience of ten thous...

Many of us may take it for granted, but the quality of our voice plays a huge role in our lives- both business and personal. The sound of your voice is oftentimes the basis of someone's first impression of you. And as such, your voice plays a critical role in your sales and marketing. How you speak and how you present yourself on stage determines to a large degree how persuasive your presentation...

How many times have you logged out of a webinar early because it seemed like a waste of your time? Maybe the content just wasn't engaging. Or maybe there were annoying technical issues. Or maybe you got tricked into thinking it was live when it was actually a replay.   It's a common experience that highlights the fact that if you're running a webinar, you need to be on top of your game -- througho...

To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of s...

Bulletproof Coffee has become a global phenomenon. And you're about to hear from the man behind the phenomenon, Dave Asprey. Whether you're a biohacker like me or not, Dave needs no introduction. He isn't just the inventor of Bulletproof Coffee, he's authored three New York Times bestsellers, he hosts the super-popular Bulletproof Radio podcast, and he's famously declared that he fully intends to...

You can always find the smart marketers at Traffic and Conversion Summit every year. And as all those smart marketers know, Ryan Deiss' keynotes are one of the highlights of the event, especially if you want to be up with the emerging trends in marketing. Ryan, of course, founded Traffic and Conversion Summit and DigitalMarketer.com, and he's my guest on today's episode number 212. Ryan is the bes...

Whether you're negotiating with a prospect, client, or potential partner, it can sometimes feel like your life depends on it. One wrong move and it's all over in a matter of seconds. Thankfully, most sales calls are not life or death situations. However, my guest for this episode number 211, has been on countless calls that were actual life or death situations. His name is Chris Voss and for 24 ye...

On this Marketing Speak episode, I wanted to try something new and see if it works. This is my first ever solo podcast session and hopefully not the last, especially if you guys find value in it. So if you do, let me know what you think. Also, if you have any SEO topics you'd like me to discuss, feedback is much appreciated! This session is crucial for businesses and professionals who own websites...

What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marke...

Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing.  But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform...

Jay Abraham is a marketing legend and for good reason. This is a man who's literally made billions of dollars for his clients. If you're serious about marketing and I know you are, I would suggest you read any and all of his dozen books or better yet sign up for one of his live events to see him in action. But Jay's genius isn't limited to marketing. He is someone who is constantly monitoring tren...