Marketing Speak®

Email marketing is one of the most popular strategies in the digital world today. Why wouldn't it be? Our emails are every marketer's gateway to creating a connection. And the fact that most of us are always on our phones? It's a marketer's dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, the...

Today's Marketing Speak guest, Julie Mason, is a LinkedIn Sales Strategist. She's also the founder and creator of Linked Sales Formula - one of the most comprehensive and supportive LinkedIn training programs for businesses in the world today. LinkedIn is the largest business-oriented social media platform. It's the social media of professionals. If you're a professional and you're not on LinkedIn...

People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I've been podcasting for several years and I think I've done everything I've mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I...

Whether you've read Napoleon Hill's "Think and Grow Rich," or not, you're in for a treat. That book changed my life and that goes the same for my guest, John Shin.   He is not only a wildly successful entrepreneur but also a motivational speaker, philanthropist, movie producer, and author of the brand-new book How Rich Asians Think. In this episode, we talk about the habits one must master so they...

Average sucks! Whether you're someone who's already working on the life you want or someone who's just starting out, if you feel like you're destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone's motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasi...

Becoming a millionaire may seem like an unreachable star, but if you choose to persevere, nothing is impossible. On this episode of Marketing Speak interview, I welcome  Jaime Masters. Jaime is the host of the Eventual Millionaire Podcast and has interviewed over 400 self-made millionaires, myself included. This has led her to discover what makes millionaires different from the rest. If you're cur...

Modern times have truly changed how we do business. What was once hierarchical has become more collaborative because of the increasing access to the Internet. Newer generations practically made crowdsourcing a thing. This has brought an increase in businesses and work for people all over the world. In this episode, Don Tapscott joins me to talk about the impact of some of the biggest technological...

These days, it's all about how you can future-proof yourself and your career. My guest, Carter Cast, helps people avoid self-sabotaging behavior that can derail their careers or get them laid off. Carter is someone who has reinvented himself several times. His book, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, details his journey from being a manager at PepsiCo to the CEO...

Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the pl...

My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight's evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achiev...

Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you're looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health chal...

While most entrepreneurs and busy professionals are glued to their email and phone, Tim Ferriss mastered the art of delegating. Tim has been listed as one of Fast Company's "Most Innovative Business People" and one of Fortune's "40 under 40." He is an early-stage technology investor/advisor, and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek...

I love talking to people who've been in the online marketing scene since it started. I started my first internet business in 1995 when Google was still a baby. My guest, Alex Mandossian, started in 1993. Best-selling author Harvey Mackay acknowledges Alex as the Warren Buffett of digital marketing because of his ability to make money for his students and joint venture partners. If you're in the mo...

There is so much noise in your inbox, a lot of it feels impersonal. Sometimes, you just don't have any interest in even opening it up. My guest today, Matt Barnett, decided to change all that when he created Bonjoro. It's a mobile app looking to renew the way businesses tackle engagement by allowing them to send quick, personal video messages directly to customers. In this episode, Matt and I disc...

Online teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Broas because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn...

It's tempting to make excuses when things get tough. Sometimes you might even think about giving up. Then you meet someone who has achieved greatness despite incredible odds, and all your little excuses seem pale by comparison. Sadly, my guest is no longer with us, but this interview is one of my most memorable Get Yourself Optimized episodes.  Dr. Sean Stephenson was predicted not to survive at b...

It's an interesting time to be in marketing. We see businesses left and right shift how they communicate, and part of this may be a good thing. To better understand what we are facing and how this might affect the future, we look to marketing leaders who have the guidance to help us through the uncertainty. My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influence...

When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple...

An outstanding content marketing strategy must be something that works hand in hand with SEO. In this episode, Co-Founder and CMO of Orbit Media Andy Crestodina joins me to talk about the psychology of brand marketing, and the economy of reusing content across different platforms from podcasts to checklists to blogs. I saw Andy speak at Content Marketing World, and he just killed it--I knew I had...

Business owners are being gravely challenged by these uncertain times. This pandemic has brought up a forced shift. We realize once this is all over, we are all going to have a "new normal." What does this mean for businesses? Is it even possible to thrive through this type of adversity? Luckily, I am joined by one of the brightest minds in my network. Today's Marketing Speak guest is Joe Polish. ...

Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, "Impossible to Ignore." If you want to learn how to create a memorable presentati...

Machine learning cannot be ignored. It's getting increasingly relevant in the business world today. In simpler terms, if you don't want to become obsolete anytime soon, you'll want to get familiar with AI. My guest, Ali Najafian was ahead of the game. He started learning and implementing AI and e-commerce strategies even before it was trending. Ali is the CEO and founder of Alfred Intelligent. He'...

Using blockchain for your business might sound risky, but doing your research and knowing what fits your organization best might lead you to become future-ready. My guest, Daniel Liebeskind, has a story of how blockchain decentralized their business operations. He also shares how SEO made a very significant impact on their website, Everipedia. Daniel Liebeskind is the Chief Product Officer at Ever...

A strategic mindset can achieve explosive growth. Melissa Monte joins me for today's Marketing Speak to share her fascinating success story. Melissa is the host of the hugely popular Mind Love podcast. Forbes named her show the #1 Podcast for your Life and Career. Now she's spilling her secrets. Melissa and I talk about how to get your foot in the door, start a life-changing business, and pave the...

There is science when it comes to succeeding with people. If you don't find yourself charismatic, my guest, Vanessa Van Edwards, claims that they aren't born, they're made. So if you're nervous about your next networking event, or next marketing pitch, or simply just saying hi to a stranger you'd like to be friends with, this episode can help you a lot. Vanessa is the Lead Investigator at the Scie...