Marketing Smores Podcast

Meta's algorithm no longer rewards polish — it rewards realness. In today's episode, Jacob breaks down why "ugly" lo-fi ads are outperforming expensive studio creative on Meta right now, and what that means for your Cost Per Acquisition this week. He also covers Meta's new prompt-based audience targeting that cuts campaign setup from hours to minutes, why AI chatbots are quietly eating retail medi...

If you've looked at your Google Analytics recently and noticed your organic traffic slowly bleeding out — even though your rankings haven't dropped — you are not crazy. This week, LinkedIn made a stunning public admission: Google's AI Overviews have slashed their non-brand B2B traffic by up to 60%. The click is dying, and the way we measure marketing success is fundamentally changing. In this epis...

Your Meta click numbers are about to drop. Here's why that's actually good news. Meta just changed what counts as a "click" — and if you're running ads on Facebook or Instagram, your reports are going to look very different starting this month. In today's episode, Jacob breaks down exactly what changed, why your numbers will drop even if your ads are performing perfectly, and the 3 things you need...

The advertising world just had its Kodak moment. Today, WPP — the world's second-largest advertising group — announced a radical restructure to survive the rise of AI. New CEO Cindy Rose is cutting jobs, selling off assets, and merging iconic agencies including Ogilvy, VML, and AKQA under a single umbrella, targeting £500 million in annual savings by 2028. But this episode isn't just about WPP. It...

Everyone's chasing one-off viral moments with influencers. A big splash, a quick spike, then on to the next creator. But brand new data published today by eMarketer reveals the real ROI is in the follow-up — not the first post. In this episode, we break down the Creator Loyalty Multiplier: a study showing that by the eighth integration with the same YouTube creator, your affiliate link click-throu...

The marketing funnel didn't just get shorter. It disappeared. Google quietly launched its Universal Cart Platform (UCP) — a new system that lets AI agents like Gemini purchase products directly from Wayfair, Etsy, and other retailers without the user ever visiting a website. In this episode, we break down exactly how agentic commerce works, why it's fundamentally different from every 'Buy on Googl...

The game just changed for every marketer with a budget. This week, the first real ads were spotted inside ChatGPT, with Expedia leading the charge. We break down what this means for the future of search advertising, how it collapses the wall between SEO and paid media, and why your strategy needs to change today . Also in this episode: new data reveals TikTok's engagement is surging 200% while Ins...

Most businesses don’t fail because of bad ideas. They fail because they’re using outdated marketing playbooks. Marketing S’mores  is the podcast for founders, creators, and operators who want to build real leverage — not just chase attention. This show breaks down what’s actually working in modern marketing right now — from Meta ads and content systems to customer journeys, audience ownership, and...