Marketing Sensibility

Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value." #marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaser...

Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility , I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them. Master them.  #marketingsensibility #CustomerService #BrandLoyalty #Customer

And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketingsensibility #ValueProposition #PersonalBrand #WhatMakesYouDifferent

Reviews aren’t just feedback — they’re fuel. Learn how to turn them into bookings. From 5-star praise to 1-star lessons — discover how to make every review work for you. Want more bookings? Start with better reviews. Negative reviews? Don’t panic — pivot. This episode shows you how to turn critique into credibility. Your guests are talking. Are you listening? Learn how to use reviews to grow your...

Your website isn’t a digital brochure—it’s your 24/7 storefront. In this episode of Marketing Sensibility , Faruk breaks down how to turn social media clicks into confirmed bookings and loyal guests. From intuitive design and instant messaging to mobile-first experiences and 24/7 availability, we’re unpacking the essentials of a frictionless guest journey. If you’re in hospitality or any service-b...

“Beyond the Brochure: Visual Storytelling for Hotels and Spas” Welcome back to Marketing Sensibility , the podcast where we unpack everyday challenges with clarity and insight. I’m your Faruk and today we’re stepping beyond the glossy brochure and diving into something far more powerful:  visual storytelling . If you manage a hotel, spa, or guesthouse—or work in hospitality marketing—this episode...

AI Tools For: 1. 📝 Content Creation & Publishing Copy.ai and Jasper : These tools help you write blog posts, social media captions, and promotional emails in minutes. Canva’s Magic Write : Great for designing flyers, menus, and ads with AI-generated text and visuals. 2. 📊 Competitor Monitoring & Market Alerts Crayon and Kompyte : These platforms track your competitors’ pricing, promotion...

Welcome back to Sensibility—now reimagined as Marketing Sensibility . When I first launched this podcast during the pandemic, face-to-face engagement was nearly impossible, and businesses were navigating uncharted territory. We explored marketing challenges, business pivots, and the realities of a world in flux. Since then, I’ve had the privilege of working closely with lodges, boutique hotels, an...

Aimed at small businesses, professionals and individuals, Episode 15 unpacks the major social media platforms and will help you leverage them as effective business and personal tools. Tiktok, Facebook, LinkedIn, Instagram & Twitter are unpacked in a digestible and easily understood manner, to help you decide which one makes sense for you and your business. Enjoy! Ps. Your feedback is always we...

Many non-professionals are starting small home-based businesses, as a result of losing their jobs due to the pandemic. This podcast provides some insight into how to identify opportunities, initiate a business venture, leverage your strengths, and solicit the help of others, in order to fast-track the process. Enjoy! Ps. Your comments and suggestions are always welcome, so please drop me a note on...

'Now or Never' is a myth, and as many successful people have demonstrated, it is never too late to contemplate a career change, to bring you a step closer to your goals and lead a life that is filled with purpose and enjoyable.  This episode will help you help yourself through the process. Enjoy! Ps. Your comments and suggestions are always welcome, so please drop me a note on farukwaja@gmail...

Episode 11 will help you deliver a compliment, with the understanding of how to frame it, phrase it and understand the impact a genuine compliment has on yourself and others. Enjoy! Ps. Your feedback, comments and suggestions are always welcomed, so please drop me a note on farukwaja@gmail.com

Since we all make mistakes and often say “I’m Sorry” this episode gives you a three-step method to apologise effectively, to your partner, spouse, parents, kids, siblings, colleagues and peers. Enjoy! Ps. Your comments and feedback are always welcome, please drop me a note on farukwaja@gmail.com https://www.amazon.com/Apology-Aaron-Lazare/dp/0195189116/ref=sr_1_1?dchild=1&keywords=on+apology&a...

Planning a holiday during a pandemic raises more questions than we have answers to. Episode 9 will help you plan your holiday, and keep you safe over the festive season. Enjoy! Ps. Your feedback is always welcomed and appreciated, so please drop me a note on farukwaja@gmail.com with any suggestions you may have. https://english.elpais.com/society/2020-10-28/a-room-a-bar-and-a-class-how-the-coronav...

Episode 8 unpacks the differences between skills and qualifications, and will allow you to take stock of your strengths and identify areas for further development. As the effects of the pandemic ripple through our business landscape, organisations are finding a skills gap that’s not formally communicated back to applicants. This episode will help you understand what skills organisations value, so...

Fake News no longer arrives on 1 April. We get it every other day! This episode will help you understand where it originates, how to spot it and what to do when you get it. Enjoy! As always, your feedback is welcomed, so please drop me. aa note with any suggestions you may have on farukwaja@gmail.com

This episode will give you a structure to formulate an eating plan while working form home. A discussion with Nazly Vania, that was most enjoyable. If you’re experiencing higher levels of stress as a result of working from home, spending less time at the office, gaining weight or just feeling less enthusiastic about life, this will help pick you up. Enjoy! Ps. Your feedback is always welcome, so p...

The pandemic has has forced many people to work from home. And those of us accustomed to working from home, face additional challenges; our homes are more distracting and as things return to normal, we struggle to get back into our work-routines. This podcast will help you look at things differently and see possibilities to increase creativity & productivity. I had a few technical issues durin...

This episode gives you some practical advice on how to be more productive & enthusiastic. Take back your life and free up  the time to do the things that make you happy! Enjoy! Ps. Your feedback is always welcome, so please drop me a note farukwaja@gmail.com 

We all take photos, and after a while, have no room to store them.  This episode will help you take better pictures, improve your selection criteria when deciding which ones to keep, store them safely and keep more of the precious storage space on your phone free. Enjoy! Ps. Would love to hear from you, so please drop me a note with any feedback or suggestions you may have farukwaja@gmail.com...

Episode 2 gives you some practical advice on how to approach companies you'd like to work for.  Take ownership of the process and drive it to a positive outcome, cultivate your network and present yourself with impact. Enjoy! Ps. Your input is always welcome, leave a voice-note or send a message to farukwaja@gmail.com

In the pilot episode we look at ways to manage your digital footprint by tweaking smartphone settings and making adjustments to the way you conduct yourself online. Enjoy! Ps. Please leave a comment or a review.  It helps me find my way and improve the quality of future published material.  Thank you for listening. :-)