Marketing School for Creatives

What really happens during a brand strategy project, and why is it about so much more than a new logo or website? In this episode of Marketing School for Creatives, Ericka Saurit takes you behind the scenes of two recent client projects to show what a Brand Roadmap actually looks like in practice. Through two in-depth case studies, she reveals how thoughtful brand strategy helps established creati...

What if the goal of your marketing isn’t to beat the algorithm—but to outgrow it? In this episode of Marketing School for Creatives, Ericka Saurit challenges one of the most common (and exhausting) beliefs in modern marketing: that more visibility equals more success. Instead, she introduces a powerful shift—from chasing attention to building true brand leverage. As AI continues to reshape how cre...

Why do so many talented creatives struggle to convert interest into actual clients? In this episode of Marketing School for Creatives, Ericka Saurit sits down with Greg Hastings to unpack one of the most overlooked gaps in creative businesses: the ability to clearly communicate value. With a background rooted in sales and strategic messaging, Greg brings a powerful perspective to the creative indu...

What does it really take to build a design business that aligns with your values, supports your lifestyle, and creates meaningful impact? In this episode of Marketing School for Creatives, Ericka Saurit sits down with Nicole Lashae Hall, founder of Thrive In Design, to explore how interior designers can move beyond traditional industry expectations and create businesses rooted in purpose, clarity,...

Design alone isn’t enough to build a powerful brand—and in this episode of Marketing School for Creatives, Ericka Saurit breaks down why. Creative professionals are often told that their work should “speak for itself.” But the truth? Without a clear idea behind it, even the most beautiful visuals fail to communicate meaning, differentiate your brand, or attract high-value clients. In this episode,...

In this episode of Marketing School for Creatives, host Ericka Saurit sits down with brand strategist Deb Mitchell to unpack what it really takes to build a brand that not only looks good—but actually converts. Deb shares her expertise on the critical difference between branding and marketing, emphasizing why many creatives struggle to see results despite investing heavily in visuals and content....

In this solo episode of Marketing School for Creatives, host Ericka Saurit challenges one of the most common assumptions in the creative industry: that beauty alone is enough to sell. Through strategic insights and real-world examples, she explains why visually stunning work often fails to convert—and what’s actually required to turn attention into action. If you’re a creative service provider in...

In this episode of Marketing School for Creatives, host Ericka Saurit welcomes art director and interior designer Stéphanie Le Rouzic—founder of Mars Avril, for a powerful conversation on building a multidimensional creative brand. Stéphanie shares her journey across disciplines, blending art direction, interior design, and storytelling to create immersive brand experiences. She offers insight int...

Many creative entrepreneurs are busy marketing—but still not seeing results. Why? Because they’re focused on tactics instead of strategy. In this episode of Marketing School for Creatives, host Ericka Saurit breaks down one of the most misunderstood concepts in marketing: what strategy actually is. If you’ve ever felt like you’re constantly posting, tweaking, launching, and trying new marketing id...

In this episode of Marketing School for Creatives, Ericka sits down with brand strategist, author, and No BS Agency Mastery founder Pia Silva to talk about what it really means to grow a creative service business sustainably. They unpack why more revenue does not automatically create more freedom, and why so many entrepreneurs end up building businesses that look successful from the outside but fe...

Welcome to the very first episode of Marketing School for Creatives with host Ericka Saurit — designer, brand strategist, and founder of Saurit Creative. In this foundational episode, Ericka reframes what marketing really is and why so many talented creatives struggle with it. If you’ve ever felt like you’re good at what you do but marketing feels forced, confusing, or out of alignment, this episo...

If marketing feels harder than it should — if you’re doing “all the right things” but still second-guessing yourself — this podcast was created for you. In this trailer episode of Marketing School for Creatives, host Ericka Saurit introduces a new kind of marketing conversation designed specifically for creative service providers — especially those in the home, interiors, and design industries. Be...