Marketing School - Digital Marketing and Online Marketing Tips

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes...

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44]...

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They crea...

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the...

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, jus...

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after t...

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:5...

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Fin...

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, bu...

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription...

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funn...

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why...

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you re...

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the...

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to...

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. T...

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the...

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in t...

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like...

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in th...

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in t...

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED...

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like...

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to...

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate i...