Marketing School - Digital Marketing and Online Marketing Tips

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Difference Between Strategies and Tactics [00:45] Strategies are overarching concepts. [01:05] A tactic is a method of operation. [02:01] Tactics are what help you achieve your strategy.  [03:18] Focus on one stra...

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of Super-Human’s Marketing [00:38] Superhuman is an email client that helps you reach inbox-zero. [01:09] They raised $33 Million to build an email product. [01:34] They built a product that just works....

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Where Our Live Events are Going From Here [01:05] Our Marketing School Intensives are going to happen once per month. [01:15] We are going to test out the process to see how it goes. [01:24] Our goal is t...

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success [01:20] You should focus on traffic before you focus on conversions. [01:51] Ryan is really social and loves connecting with ne...

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all ov...

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part V [01:00] What impact will the recession have on CPA’s and the start-up world? [01:12] Paid media is getting...

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part IV [00:56] What is the quickest and most efficient way to do link building on a budget? [01:3...

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google...

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the use and creation of Mastermind groups. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School Live Q & A Part II [01:50] What are good tips for putting together a Mastermind group? [02:10] What is your motivation for putting together a group in the firs...

In episode #1085, we present a segment of the Q & A from our Marketing School Live event.  Tune in to hear some insightful questions from the conference attendees. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School Live Q & A [01:40] What worked for us was doing a daily podcast. [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue. [02:38]...

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA.  Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel [01:30] When you work with companies of all sizes, you notice trends and patterns in the indu...

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuc...

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business. TIME-STAMPED SHOW NOTES: [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth [01:15] Syed’s company creates Word...

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] La...

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate [00:51] As the day proceeded, Eric realized they could have charged for the event. [01:10] When your content is already free for the most part, it would have been more th...

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference [00:35] Check out the Marketing School Live videos we posted online! [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication...

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For our first event, it went well. [02:17] Everything was laid out for us at the venue. [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event. [03:00]...

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see h...

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update [00:45] The June update wasn’t named anything specific. [00:50] It was a core update and people lost a lot of keyword rankings....

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs). [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people...

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using [00:40] Neil loves Reddit and thinks not enough people are using it. [01:03] Also, their ads are dirt cheap. [01:30] Discord is another option that Eric likes. [02...

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effortlessly Create Amazing Content [01:00] Our format is unique and we enjoy making this podcast. [02:01] You don’t have to plan out your content word for word. [03:10] If you’re not enjoying it, creating content becomes hard. [04:05] Timothy Sykes c...

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make...

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02...

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a syste...