Marketing School - Digital Marketing and Online Marketing Tips

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trends We Are Excited About for Q4. [00:5...

In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our New #1 Instagram Strategy for G...

In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it. TIME-STAMPED SHOW NOTES: [00:25]...

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are TV Ads Still Relevant? [00:33] W...

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended. [00:38] The...

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored. [00:35] Hear about the cold email N...

In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 20...

In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Clients in Today’s Environmen...

In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today!  TIME-STAMPED SHOW NOTES: [00:25] Today’s...

In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Seven Laws of Podcasting. [00:32] How long Er...

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Business Les...

In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Generate Content Ideas for Long-Form Artic...

In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We’ve Been Using the SMS Features of...

In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth. [00:31] The power of Tensor Social for...

In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this t...

In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager? ...

In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of...

In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork. [...

In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data fr...

In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing...

In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following. [00:44] Neil’s Instagram growth tip – Go live with other popular...

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Scale Your Marketing. [00:37] Eric’s scaling tip – Look at what the big compa...

In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Brutal SEO Truths. [00:31] The SEO ga...

In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more! TIME-STAMPED SHOW NOTES: [00:25] Today...

In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 2020 Way to Hire Marketers. [00:31] W...