Marketing School - Digital Marketing and Online Marketing Tips

Today we have a special bonus episode with special guest Brian Dean from Backlinko! This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave...

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tactics Will Only Get Y...

In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Financing Options for Y...

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOT...

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverag...

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling - Part One. [00:40] Scaling is not only about getting...

In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If AI is R...

In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits! TIME-STAMPED SHOW NOTES: [0...

In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Best Employ...

In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s to...

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Goes into a Great Creative? [00:46] Incorporating user feed...

In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Creatives Made [00:34] If you have good ideas for creativ...

In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Get Creative Inspiration...

In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Sh...

In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to l...

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s to...

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Number One E-Commerce Str...

In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without...

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25...

In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them. TIME-STAMPED SHOW NOTES...

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO. [00:34] Ove...

In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging. [00:34] Webina...

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.  TIME-STAMPED SHOW NOTES: [0...

In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Spends $60 000 A Year On...

In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Priceless Cus...