Marketing School - Digital Marketing and Online Marketing Tips

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content. [00:40] The idea b...

Ahead of the Curve Internet Marketing with Lucas Lee-Tyson In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he go...

In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic...

In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Eric Got...

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SH...

In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How to Buy a Busi...

The Best Social Channels for Organic Growth In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune...

Should You Self-Publish Your Book or Go Traditional? In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his ne...

Ask Yourself This Before You Post on Social Media In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that n...

In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Stand Out on...

5 Powerful Ways to Monetize Your Blog Fast In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!  TIME-STAMPED SHOW N...

How to Rank Higher By Writing Shorter Content In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot! TIME-STAMPED SHOW NOTES:...

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, an...

What’s Google’s #1 Ranking Factor for 2021? In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve...

Will AI Content Writers Replace Humans? In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be tru...

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to lea...

The Quickest, Easiest Way To Connect With Top Influencers In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game app...

7 Marketing Trends We're Excited About for 2021 In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Market...

7 Marketing Tools We Love For 2021 In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Too...

When You Should Consider BUYING Email Subscribers In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to...

How Email Marketing Will Change in 2021 In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune i...

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5 SEO ‘Quick Fixes’ To Boost Your Site Today. In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.  These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks! T...

Why Google Is Re-Ranking Your OLD Content? In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: W...

Google’s Top 3 Major Ranking Factors for 2021 In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021. [00:30] Number 1: User met...