Marketing School - Digital Marketing and Online Marketing Tips

In episode #1955, Neil and Eric talk about how to throw a remarkable mastermind. Tuning in you’ll hear about the importance of relationships, curation, and how to create an event that will keep participants engaged and consolidate their learning. Listen in on today’s episode to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Remarkable Mastermind. [00:50] Learn why you...

In episode #1954, Eric talks about the key business lessons he learned in 2021. From acquiring two new agencies to hosting a live event for the first time in two years, there’s been plenty to experience and reflect on in a post-pandemic context. Tune in to hear Eric’s key takeaways and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Business Lessons That Eric Learned In 2021. [00:30] Wha...

Check this excerpt from our Growth Accelerator event in Miami and learn why Greg Isenberg's #1 lever for 2022 is "Community". Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sa...

In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021! TI...

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s...

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Is Preparing for 2022. [00:30] Hear how Neil gets his dif...

In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For? [00:36] The marketing roles that are critical to keeping up...

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate? [00:25] Why small business...

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Er...

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing. [00:57] Why BAYC is one of the strongest...

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting. [00:25] Number one: your page is too confusing. [00:55] Number two: you’re not generating enough revenue from...

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influence...

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today! TIME-STAMPED SHOW NOTES: [...

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 1940...

Check out this excerpt from our 2021 Growth Accelerator Miami event! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing st...

In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to...

In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Started In Web3 (The Futu...

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative...

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Eve...

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Personalization Work in 2022? [00:25] A quick definition of personalization in the...

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Shou...

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Economics of Buying Another...