Marketing School - Digital Marketing and Online Marketing Tips

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies! TIME-STAMPED SHOW NOTES: [00:20] T...

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady...

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump...

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equa...

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations...

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also ge...

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing t...

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act a...

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start...

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this. TIME-S...

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project. [00:45] Eric’s b...

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward! TIME-STA...

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 SEO Trends T...

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage an...

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M sub...

In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity,...

In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards. TIME-STAMPED SHO...

In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too! TIME-STAMPED SHOW NOTES: [00:20] Toda...

Check out this excerpt from our Growth Accelerator event in Miami and learn Codie Sanchez's blueprint on finding, buying, and scaling great businesses.   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get A Bu...

In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential! TIME-STAMP...

In episode #1957, Neil and Eric talk about how to build long-term relationships that lead to long-term profits. Over the years our approach to relationships has changed. Tune in to hear how public speaking, hosting dinners, and connecting with like-minded people have led to great opportunities in life and business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Build Long Term Relationship...

In episode #1956, Neil and Eric talk about why throwing dinners are great for your brand. Dinners are a great way to get to know a small group of people, share ideas, network and create lasting connections. To learn more about how dinners can elevate your brand, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Throwing Dinners Are Great For Your Brand. [00:29] Eric shares his fir...