Marketing School - Digital Marketing and Online Marketing Tips

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels! TIME-STAMPED SHOW NOTES: [00:20] T...

In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful...

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to h...

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost [00:2...

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements...

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To M...

In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Care About TikTok Search Ads. [00:25] The high rate of users on TikTok and the massive growth t...

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Effective Alte...

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake...

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual H...

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s t...

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximi...

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going. [00:34] A look at the business model at...

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMP...

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022. [00:39] Nei...

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software comp...

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-t...

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, an...

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in...

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more. TIME-STA...

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear...

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think Ab...

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down...

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Wha...

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Facebook Undervalu...