Marketing School - Digital Marketing and Online Marketing Tips

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to L...

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to f...

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic:...

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTE...

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: On The Verge of Bankruptcy, What Do Y...

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek...

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn w...

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more! TIME-STAMPED SHOW NOTES:...

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product! TIME-STAMPED SHOW N...

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities...

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter [01:06] Why it might be difficult for Elon to buy Twitte...

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES: [00:20...

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space...

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it’s essential that you stay up to date with what your competitors are...

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. [00:28] How your messaging will impact your conversion rate. [00:45] How...

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: With So Many Marketing Channels, Which Chann...

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s...

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to ge...

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] Why the same concepts, principles, and strategies apply to Web3. [...

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnershi...

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Netflix's Stock Tanked 35% in...

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tip...

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days. [00:35] An intro...

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Influences Your...

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.  T...