Marketing School - Digital Marketing and Online Marketing Tips

In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned. [00:25] Learn about some of...

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running. [00:25] How to use Payp...

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and...

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the...

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting. [00:25] Why you need to narrow your focus to opt...

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The #1 Benefit o...

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.   TIME-STAMPED S...

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier. [00:30] How Foreplay will help you organize your sw...

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our...

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today!...

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a...

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make...

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to...

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill se...

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make s...

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend! TIME-STAMPED SHOW NOTES: [00:20] Today’s to...

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business. TIME-STAMPED SHOW NOTES: [00:25...

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good a...

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the...

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes! TIME-STAMPED SHOW...

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons...

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further...

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our r...

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how...

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode...