Marketing School - Digital Marketing and Online Marketing Tips

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today!...

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it a...

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you...

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expand...

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority me...

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on...

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eye...

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader...

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's Happe...

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the...

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ar...

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale! TIME-STAMPED SHOW NOTES: [00:...

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Upd...

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage a...

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Slam Dunk Live Event...

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SH...

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How Event-Based Tokens Will Ch...

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aim...

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event....

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue. TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Should You...

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our Framework For Scheduling Social Content. [00:37] Neil's process for...

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually causing compounded growth. [01:42] Tackling one big th...

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25]...

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool...

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic. TIME-STAMPED SHOW NOTES:...