Marketing School - Digital Marketing and Online Marketing Tips

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find and Work with Influencers 00:34 – Eric has a few friends who are...

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 00:27 – Today’s topic: How to Track Brand Awareness 00:37 – Neil firmly believes in branding 00:57 – There are fe...

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too! Time Stamped Show Notes: 00:27 – Today’s topic: How to Start a Marketing Agency 00:40 – Neil shares why he named h...

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Pinterest Search Ads 00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords 0...

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: 00:27 – Today’s topic: What Apple Search Ads Are 00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigge...

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue. Time Stamped Show Notes: 00:27 – Today’s topic: How to Master the Art of Upselling 00:36 – Eric went to San Francisco...

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement. Time Stamped Show Notes: 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does 00:40 – Eric gets more emails when they boost a post 00:55 – Boosti...

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Drive Traffic with LinkedIn 00:41 – Make sure your targeting is tight and your offer...

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences. Time Stamped Show Notes: 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences 00:40...

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today 00:33 – First is to use Ahrefs for link alerts 00:47 – It shows the new li...

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance. Time Stamped Show Notes: 00:27 – Today’s topic: Ho...

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar 00:35 – First, add the Facebook...

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space. Time Stamped Show Notes: 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency...

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business. Time Stamped Show Notes: 00:27 – Today’s topic: How to Convert Your...

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Keep Track of Em...

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management 00:36 – Use Mention or Googl...

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone...

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate 00:33 – SERP is Search Engine Results Page 01:00 – Figure how you can rank zero by having proper headings...

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades Y...

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Impro...

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create...

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Mark...

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your...

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatb...

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to An...