Marketing School - Digital Marketing and Online Marketing Tips

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask Yourself Before Investing in Content Marketing 00:36 – Question 1: what are your goals? Are...

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business. Time Stampe...

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads Through LinkedIn 00:33 – The LinkedIn lead gen ads...

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down... Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques For K...

In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task? Will they be able to find a solution on their own or will they be needing help? Find out how important delegation is—not just for marketing—but for every typ...

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Dropped Domains to Enhance Your SEO 00:48 – Dropped domains are abandoned or expired doma...

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients. Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Calculating ROI on SEO 00:38 – Some agencies are not telling their clients the exact ROI that they’re goi...

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time Stamped Show Notes: 00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First? 00:35 – Focus your marketing efforts on what you’re the B...

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.  Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Su...

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market 00:40 – Eric’s age...

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger. Time Stamped Show Notes: 00:27 – Today’s topic: How You Can Find a Reliable Blogger 00:35 – Go to...

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.  Time Stamped Show Notes: 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations 00:37 – People are expecting things to...

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Important to Become Google Certified? 00:34 – Neil thinks it’...

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Imp...

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough. Time Stamped Show Notes: 00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1 00:35 – If you’re ranking on page 2 of Google and you have a high sea...

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO. Time Stamped Show Notes: 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years? 00:37 – Eric thinks we are still in the early days of SEO 00:48...

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Structure Your Marketing Team 00:50 – With startups today, there is a growth team, growth lead, and VP of growth 01:37 – Some companies who...

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an SEO-Friendly Homepage 00:39 – “Your homepage is going to be the mos...

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast 00:34 – Eric’s Growth Everywhere podcast is an interview podcast 00:44 – Eric started Growth Everywhere to talk to people that...

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to Help You Build Your Infoproduct 00:36 – Infoproducts are courses being offered online 0...

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Sell Your Products Through Amazon or...

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site. Time Stamped Show Notes: 00:27 – Today’s topic: How to Promote Old Content Without Being Spammy...

In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save time and maximize your efforts. Time Stamped Show Notes: 00:27 – Today’s topic: Do You Still Need to Build Links if Your Traffic Is Growing? 00:39 – “You d...

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations...

In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Videos on a Budget 00:50 – It is important to have videos as part of your content strategy 00:58 – Vide...