Marketing Roundtable

In this episode of the Marketing Roundtable, Brian Cosgrove sits down with Ben Morss, Developer Evangelist at DeepL, to break down the hidden infrastructure of the modern web and the reality of entering the artificial intelligence landscape. Ben shares his engineering insights from his time as a Product Manager on Chrome, pulling back the curtain on the dominant Chromium ecosystem that powers ever...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Ben Yurchak, Founder and President of KnowClick, to explore how “in-the-moment” user insights are transforming the way companies understand and optimize digital experiences. From his early career in engineering to building a platform that captures real-time customer feedback, Ben shares how combining behavioral data with t...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth. From dismantling car engines as a teenager to building optimization models for Fortune 500 retailers, Sarathkumar shares his unconventional journey through industrial engineering, global consu...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Josh Silverbauer, Head of Analytics & CRO at From The Future, to unpack how psychology, experimentation, and user experience converge to shape modern conversion optimization. From his unconventional journey through music and audio engineering to becoming a leading voice in analytics and CRO, Josh shares how curiosity,...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and stor...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Biswajit Chakraborty, Principal Enterprise Architect at Adobe, to explore the art of marketing architecture — from personalization strategies and CDPs to the future of AI-driven customer journeys. From various learnings and experiences throughout his career, Biswajit reveals what it takes to architect marketing systems tha...

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andreas Welsch, founder of Intelligence Briefing and author of The AI Leadership Handbook, to explore the tools, challenges, and real-world applications of AI for marketers and content creators.

Welcome back to Marketing Roundtable! In this episode, we sat down to chat with Dasanj Aberdeen, an expert in data-driven storytelling. As a product management and content strategy leader, Dasanj brings a unique, interdisciplinary lens to solving complex business challenges through clear and impactful storytelling.

This episode of Marketing Roundtable dives into the constantly evolving world of web analytics with special guest Ryan Andricks. With over 12 years of experience in data analytics and market research, Ryan is a seasoned web analytics leader specializing in delivering measurement solutions in corporate environments. As an expert in optimization strategy, analytics implementation, and data visualiza...

Welcome back to Marketing Roundtable! In this episode, we sat down with Jordan Remmes, a Digital Producer specializing in data consulting and visualization. With experience across various industries and a talent for storytelling, Jordan excels at transforming complex data into clear, actionable insights. Her ability to communicate these insights effectively, even to those unfamiliar with the intri...

Want to know about using AI in Digital Marketing? In this episode of Marketing Roundtable, we  interview multiple discipline experts (Project Management, Web Development, SEO and Content) on how they utilize AI and LLMs in their everyday tasks. We’ll talk top tips for getting what you want out of AI, pros and cons for different tools, and put ChatGPT itself in the hot seat. 

In Part 2 of our special Instagram case study episode, social media specialists Rachel and Tatiana sit down to review the hard data and share stories of virality, seasonality, and beyond! Part 1 covered the kickoff phase of launching a new Instagram account, and reviewed topics like competitive analysis and documentation. Give it a watch now on our YouTube channel, or tune in wherever you get your...

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and...

The digital marketing landscape is always evolving, but perhaps no discipline resides on the precipice of industry-shifting change more than paid media. On this episode, our hosts sit down with paid media manager extraordinaire Geoff Graham to review the latest updates in the world of paid media, and how online advertising as we know it is about to transform forever.

On a special episode of the Marketing Roundtable podcast, BrainDo Project Manager Rose Baez discusses the nuances involved in guiding event marketing.

Hosts Rachel and Tatiana present their 2024 social media and design bingo card! Will Twitter/X declare bankruptcy? Could we lose free Canva? With our cards in hand, chips at the ready, and a slam-dunk Zuckerberg Meme free space, we're diving into our 2024 predictions!

What is A/B testing in data analytics? Learn all about the process, customization, AI integrations, and more with analytics experts Brian Cosgrove and Peter Song.

Join four digital marketers as they share real-life scary stories, from doppelgänger websites to terrifying client conversations. Topics cover web development, user experience design, content management, and organic social media, so buckle in — this special episode has a few twists and turns!

If you have been wondering how you can 10X your business by using your analytics the right way, this episode is for you. Marketing Roundtable dives into data-driven digital marketing strategies for business success with our principal and data analyst, Brian Cosgrove. In this episode, you will hear everything about how you can take your analytics and data science and turn it into a more significant...

Listen in as the Marketing Roundtable explores the dynamic interplay between design and development in website creation. Discover valuable insights from expert co-hosts Tatiana Knies-Smith, a talented designer with a passion for marketing, and Andrew Okupinski, an experienced web developer. Learn about website building options, including DIY, freelancing, and custom-built solutions and find out ho...

Join us on the Marketing Roundtable podcast as we dive into the world of project management and explore the crucial art of building lasting client relationships. In this episode, we are thrilled to have Jason Nederveld, the esteemed project manager at BrainDo, sharing his invaluable insights and experiences. Project management is a critical aspect of any successful marketing campaign, and strong c...

Having a strong paid media strategy is essential for effective marketing. But what makes a campaign successful? In our latest episode of the Marketing Roundtable podcast, we dive into some people’s biggest questions surrounding paid media with BrainDo ’s very own Digital Media Director, Kelsey Benoit. Let’s dive in!

On this episode of Marketing Roundtable , Tom Bendel, BrainDo's SEO Strategist and Digital Marketing Instructor at EdX (2U), joints Tatiana Knies-Smith and Rachel Rhodes to discuss the effects of spam on a company's SEO. Tom explains what SEO is and how spam can harm websites and damage their SEO ranking. The team also discusses different types of spam links, including malicious/ toxic lin...

In this episode of the Marketing Roundtable podcast, Rachel Rhodes, Social Media Manager at BrainDo, takes the guest seat instead of hosting to discuss the significance of organic social media. Rachel shares insights on social media management, whether brands should be on every platform, the impact of algorithms on social media, and the need for niching down content. As a result, listeners can gai...

We sat down with Brian Schwartz, Creative Director at BrainDo. He explains to us the importance of design and how it can impact decision making. Listen in as we give industry tips and breakdown decision making design.