Marketing Residency with Jan Rossi

A new account mysteriously does not show on the Google Map grid, yet they have a nice page with reviews. What's the answer? A recent move! They most liely never reverified. A simple fix. Listen in to Jan Rossi of Marketing Residency now. More tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Check out your top competitors. Are they using keywords in ads you might want to use as well? Put it in your descriptions and other meta tag areas of your website. Be clever - make sure your client's online presence shows up as many times as possible! Win at marketing. Keep listening to Jan Rossi of Marketing Residency! Hosted on Acast. See acast.com/privacy for more information.

All good things come to an end - so is the way of the "stories" section on Facebook. Probably a good idea as there are 2 different stories areas and folks were a little confused - until the new design change and they hid it. Go in there and try to reuse your content! More from Jan Rossi tomorrow. Stay tuned. Hosted on Acast. See acast.com/privacy for more information.

Staggering your posts and pics on GMB makes a diffrence. Find out why this is important by listening to this short podcast just (2:21). Hosted on Acast. See acast.com/privacy for more information.

Valentine's Day works best when you PLAN your posts and activities. Listen in - add more incentive for customers to come back in May and June. [Music credit to Elmer Bernstein - The Great Escape（1963] Hosted on Acast. See acast.com/privacy for more information.

Google did take down that fake review that had been haunting one of my clients GMB area. Cool! Listen in. More tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Maybe it's an illusion. Time will tell. But Google is allowing us to flag some fake reviews. Let's see if it works or if it's just window dressing. Google wants to appear that they give business owners power on their feeds - but if they don't take down these fake reviews then all they have done is pretended to make the change. Your move Mama Google - gonna do the right thing? more tomorrow from Ja...

Go ahead and keep your hashtags with your post - that's the short answer. Still listen in! Good info. More tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Listen in! Is it a good move to block the competition? Or maybe just focus on your business? You decide. Everyone has a different opinion on this one. more from Jan Rossi of Marketing Residemcy tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Turn a bad review into something awesome! Listen in. ♫ more from Jan Rossi, Marketing Residency [my exit music sounds like a SNL transition advertising piece - ha! love these fun free sound bites] Hosted on Acast. See acast.com/privacy for more information.

If your brand can help fans with their 2021 - then your brand solutions become part of a positive experience for customers. Insert your produt or service as the solution to one of their goals. Make great posts to encourage people to stay the course - stay on track. Don't be preachy! Be fun. I will post more tomorrow on not being preachy! Happy New Year all! I'm now at the gorgeous Jersey shore! Lo...

Like the ew GMB updates in the dashboard. I am less likely to goof up and go into the wrong account now. Excellent! Check it out! more from Jan Rossi, Marketing Residency - tomorrow! Keep making your 2021 awesome. Hosted on Acast. See acast.com/privacy for more information.

What are your clients FANS goals for 2021? Target those! Intertwine their products and services (er, your clients) with the fans goals and resolutions. It's resolutions time. Grab onto your fans goals and dreams. Position your brand as the solution. I will talk more about this tomorrow. Super important! Marketing is always key - expecially in 2021!! more from Jan Rossi of Marketing Residency tomor...

Great colors help us with emotions - and that's good for marketing. Use the new 2 colors - a yellow and a grey - to upgrade your engagement. Refresh! Update! It's 2021! more from Jan Rossi, Marketing Residency tomorrow Hosted on Acast. See acast.com/privacy for more information.

Nothing kills your business vibe more than an unfriendly phone call. Always be pleasant on the phone with customers - even if you are closed and about to go home. Be pleasant, kind and professional at all times. Customers remember! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Forcing shares means that Facebook does NOT put it in your feed. Don't force the share! Listen in! More tomorrow. Getting ready for 2021 marketing? I am! Great ideas ahead - Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Separate your relationship with National Brands. Only funnel your customers to your sites that you have control over. It is still a problem to share from National Social Media areas. Once they drop a "cookie" on your customers computer - you lose that customer! So you can MATCH their advertising words and images - reproduce them - but do not share from a national brand platform! Great advice from...

Google My Business, Facebook, Pinterest - hit them all pretty hard with your marketing efforts! It's Christmas and people need gifts. Are you showing up? Promote! People want to see your things. Do not be shy. Be promotional and warm and inviting! More tomorrow from Jan Rossi or Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Make sure you don't stay open too late for the holiday shoppers! Listen in! More tomorrow from Jan Rossi of Marketing Residency - from New Jersey now! Hosted on Acast. See acast.com/privacy for more information.

Talk more afer the move! Support your local businesses and promote those businesses around you as well. #TeamEffort! I will be broadcasting more from my new location! Very exciting. Thanks for staying in touch. Jan Rossi, Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

A calm post that makes people feel good is important. Too many Buy Here! Buy Now! posts make everything seem the same. Be different. Be calming. Make people feeld good. Just a short message today. Music sample from Arlo Guthrie - Alice's Restaurant (1967 recording). Happy Social Distanced Thanksgiving! Thanks Arlo - my favorite Thanksgiving tune. ♥ Jan Hosted on Acast. See acast.com/privacy for mo...

Scarce inventory? Send an email to alert your fans that their favorite item is back in stock! It creates excitement. It encourages a BUY as you are excited to get it before it's gone. Smart marketers use their emails wisely! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

A quick chat about selling. Point of purchase sales dead? Add sales when folks call on the phone. Close the deal! Add sales when customers come to pick up! Be creative. Have the store employees be persuasive and sell, sell, sell. Stay in business! My best to all retail stores this holiday season! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

By dating your blog posts we get a better sense of the information and how it relates to us now. any very old blog posts have a completely different persepctive. Dates are important. It gives your reader extra "trust" with the information. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Be creative! Find a workaround that will allow you to have a GMB profile. Do it. You'll be way ahead of your competition. Remember your multi-categories too! :-) More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.