Marketing Qualified

Send us Fan Mail A lot of marketing advice sounds “scientific” right up until you try to run it with real-world constraints like low traffic, messy attribution, and bosses who want certainty on demand. We get back on Zoom and do what we do best: argue our way toward the truth, starting with why most A/B tests are too small to be statistically meaningful and why teams still declare winners anyway....

Send us Fan Mail Your homepage might be the page everyone argues about, but it’s rarely the page that closes the deal. We kick things off with a round of Marketing Mythbusters, using a mix of real-world experience and hard-earned opinions to separate “common marketing wisdom” from what actually drives conversions in B2B and SaaS. We get specific about the pages buyers care about most, why pricing...

Send us Fan Mail Your feed is full, your attention is not and that gap is where modern marketing gets messy. We get into the idea of “LinkedIn slop”: the wave of low-value, AI-generated, samey posts that turn professional social media into an echo chamber. We talk about why it’s happening, how content saturation rewards volume over originality, and why scrolling can leave you feeling worse even wh...

Send us Fan Mail Your best “lead magnet” might be driving away your best buyers. We dig into the gated content debate from the only angle that really matters: value exchange. If content is increasingly commoditized and personal data is increasingly expensive, asking for an email just to unlock a PDF can be a bad trade for the prospect and a noisy metric for your team. We talk through why this show...

Send us Fan Mail Bad marketing advice doesn’t just waste time. It quietly teaches teams to chase noise, copy bigger competitors, and measure activity instead of impact. We’re celebrating a weird little milestone, episode 20, by doing a rapid-fire teardown of the worst marketing tips we keep seeing in the wild and the damage they cause when teams follow them “because that’s what you’re supposed to...

Send us Fan Mail The fastest way to create a “movement” is to make people feel behind. We start with the uneasy vibe a lot of teams are feeling right now, especially when AI tools are pushed into engineering and marketing workflows in ways that feel less like help and more like pressure. If you have ever wondered whether “innovation” is actually code for cost-cutting, you will feel this one. Then...

Send us Fan Mail A “genius” marketing tactic can turn into a dead end in a matter of days, and that whiplash is exactly where we start. We react to the rollback of ChatGPT conversations showing up in search results and unpack the bigger lesson for SEO, content strategy, and demand gen: test new channels, but never bet your whole engine on a trend you don’t control. If you’ve ever watched LinkedIn...

Send us Fan Mail Marketing success often hinges on factors beyond a marketing team's control, yet CMOs continue to take the fall when unrealistic growth targets aren't met. In this refreshingly honest conversation, Mike Griffin and Chris Newton dissect this common pattern where leadership demands impossible acceleration in growth, fires the marketing team when numbers miss, brings in new...

Send us Fan Mail Marketing and sales alignment has always been a struggle, but in this particularly candid conversation, we unpack two major sources of tension between these departments that rarely get addressed publicly. First, we dive deep into how Glassdoor has transformed from a valuable resource for transparent company reviews into something that increasingly resembles LinkedIn's worst a...

Send us Fan Mail Have you ever clicked a link only to be bombarded with pop-ups demanding you download an app instead? We're diving into this frustrating digital experience epidemic, with Meta as our primary case study. When Chris tried to view content Mike shared from Instagram, he discovered Meta had implemented a new policy forcing mobile users into their app – no browser viewing allowed....

Send us Fan Mail Digital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app personalization, starting with Starbucks' customizable icons and exploring how seemingly minor features can drive significant engagement. Ever wished your weather app had personality? T...

Send us Fan Mail Mike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from frustrating LinkedIn engagement tactics to surprising platform effectiveness and emerging B2B influencer trends. Other topics covered include: • Is using ChatGPT for basic ideation making us intelle...

Send us Fan Mail Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communications. Also in this episode:  • AI guest "Naomi" claims to be a VP of Marketing who deleted her LinkedIn account, immediately rai...

Send us Fan Mail Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration despite its dominance in the market. Mike and Chris explore the fundamental paradox at the heart of Salesforce - why its extrem...

Send us Fan Mail Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities. • The Peter Principle suggests people get promoted to their level of incompetence • The Dilbert Principle argues incompetent workers are deliberately promoted to management to minimize damage • QBRs (Quarterly Bus...

Send us Fan Mail Ever stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global campaigns, celebrity endorsements, and prime placement across every imaginable platform, no amount of marketing magic can s...

Send us Fan Mail Marketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think. The conversation kicks off with a provocative question: is website chat functionality dead? While once heralded as the future of lead generation, both hosts...

Send us Fan Mail Chris and Mike discusses the biggest misconceptions about digital marketing, lament about opaque pricing pages and sales processes, debate the (lack of) viability of audio books as a marketing channel, and answer the question: Is chat as an acquisition channel dead? And because they can't help themselves, they also dunk on the Rings of Power for a bit.  Visit us at https://ww...

Send us Fan Mail Get ready to laugh, cringe, and gain some valuable insights as Mike Griffin and Chris Newton launch the Marketing Qualified podcast. With their combined two decades of experience in the B2B marketing world, they're pulling back the curtain on the eccentricities and frustrations of the industry. In their inaugural episode, they dive into hilarious mishaps like webinars gone wr...

Send us Fan Mail Could marketing really be "bullshit"? That's exactly what Dan Cohen, a seasoned marketer with over a decade in the SaaS industry, boldly declared during a job interview—yet still walked away with an offer. Join us as Dan shares this intriguing tale that sets the stage for a lively discussion on the challenges of marketing subpar products. We dive into the serious is...

Send us Fan Mail Ever wondered how a misstep in marketing could lead to a surprise opportunity? In this episode, we recount the tale of Chick-fil-A’s marketing misfire with TikTok star Miri the Siren and how Shake Shack capitalized on it. Chris and Mike lighten things up with a fun icebreaker about their dogs' autobiographies, imagining hilarious titles that perfectly capture their pets'...

Send us Fan Mail Would you take a million dollars today or choose a penny that doubles every day for 30 days? This intriguing thought experiment opens up our latest episode, where we explore the profound implications of both immediate windfalls and long-term investments in life and marketing. We dive into personal stories about IRAs and home improvements, and discuss the critical role of supportin...

Send us Fan Mail Ever felt like your time and talent were taken for granted during a job interview? We certainly have, and that's why we're tearing into the murky waters of unpaid interview projects. With anecdotes of ludicrous tasks and wasted hours, we're standing up for the rights of job seekers everywhere. Join us for a no-holds-barred discussion on the ethics and potential ille...

Send us Fan Mail Ever wonder why those old beer ads stick in your head like a catchy tune? Grab a cold one and join Mike Griffin and Chris Newton as we unravel the mysteries of viral marketing and its head-scratching evolution. From the chant-worthy classics to today's Super Bowl whiffs, we're dissecting what it takes for a campaign to become part of the cultural zeitgeist. And because i...