Marketing People Love

In this episode of Marketing People Love, I sit down with Nik Hall, founder, operator, and Amazon growth expert, to break down what actually drives success on Amazon in 2026. We get into the real math behind profitable brands, why most founders misprice their products, and how small decisions around pack size and positioning can completely change your trajectory. Nik also unpacks why Amazon is bec...

In this special episode of Marketing People Love, I sit down with Sean Klitzner, the creative force behind billions of views and co-creator of Beast Games. Together, we unpack what it really takes to win attention in today's world, why great content isn't about short vs. long but about earning time, and how a "why not?" mindset leads to massive breakthroughs. From producing under extreme pressure...

On this episode of Marketing People Love, Jacques Spitzer sits down with Risa Barash, founder of Fairy Tales Hair Care. What began as hand to hand sales in New York City salons grew into a tens of millions of dollars kids haircare brand trusted by families nationwide. Risa shares how she used her PR background to spark early growth, built a problem solution brand beyond lice prevention, and expand...

What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand? In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Wh...

In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine. Delamon shares the behind-the-scenes decisions that powered DECKED's explo...

What does dog poop have to do with brand growth? More than you think. On this episode of Marketing People Love, Jacques Spitzer sits down with Kyle Fredriksen of American Pet Nutrition, Supreme Source, to unpack how a small, family-owned pet brand took on billion-dollar competitors and won. Kyle shares the journey from corporate giants like P&G and General Mills to running a challenger brand with...

Today, I bring on my mentee Tarun Kamath of Arcady Media to decode the truth about email and SMS retention, what works, what ruins your deliverability, and what most brands get wrong by default. From pop ups that actually convert to pre BFCM warm ups, customer preference centers, and why Q5 is a goldmine, this episode is a masterclass in relationship driven marketing. 

On this episode of Marketing People Love, I sat down with Blake Brown—marketing leader behind standout footwear brands like Kizik and Kuru—to explore what it really takes to make content that connects. From long-form ads like Nike's "Trial of Luka Doncic" to scrappy TikToks shot on an iPhone, Blake shares how emotion, authenticity, and iteration are the real differentiators in a world flooded with...

In this high-energy episode of Marketing People Love, Ben Perkins, founder of the performance dress shirt brand &Collar, unpacks what it really takes to build a brand people love. From collaborating with world-class creative agencies to launching bold, high-risk campaigns, Ben shares the mindset behind taking creative swings that move the needle—not just on the P&L, but in winning hearts. You'll h...

In this episode of Marketing People Love, I spoke to  Dan   Gladden  of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns,  Dan  unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra  "challenge the categor...

In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett's seen brands go from near 0 to over $100 million in sales, and today, he's sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the im...

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertisi...

In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code f...

Welcome to Marketing People Love! I'm your host, Jacques Spitzer. I sat down with Nick Saltarelli of Mid-Day Squares, a unique guest who has been sharing his journey out loud since day one of building a $100 million chocolate brand. Nick shares how putting their story out there has been crucial for their business growth, creating connections, and overcoming the insecurities that come with being vu...

In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-...

In this episode of Marketing People Love, we're talking all things retail - what it takes to get your products on the shelves AND sell – with retail strategist Martin Forde. He breaks down how to avoid botching your rollout, how to know when your brand is truly "retail-ready," and the key metrics you need to track to ensure you're set up for success. Whether you're a brand just starting out or a s...

In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles...

In this episode, I have the pleasure of talking with Kelley Thornton, one of the visionary founders of Tiege Hanley, a leading men's skincare brand that has built their success by delivering not just exceptional products but also impactful messaging. Join me as Kelley and I dive into the story behind Tiege Hanley's remarkable growth in the emerging space of men's skincare. Kelley shares invaluable...

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the...

Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with A...

Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! W...

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her w...

Welcome to  Marketing People Love. My name is Jacques Spitzer and if you have ever wondered,  how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve? In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights dra...

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.  We're going to delve into three different topics together, both on...

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love.  Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a b...