Marketing Pack Leaders

Every growth-stage AI company wants to become the category leader. But very few ask the question: How do you earn the market’s trust before you ever ask for a sale? In today’s AI landscape, buyers are overwhelmed with content, product announcements, and bold claims. The companies that stand out aren’t necessarily the ones with the most features or the biggest marketing budgets. They’re the ones th...

For many growth-stage AI companies, social media has become a confusing channel. Everyone agrees it’s important. Everyone says founders should post more. Everyone talks about building a brand. But very few teams can answer a simple question: How does social media actually contribute to revenue? In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits dow...

Many growth-stage AI companies make the same assumption: If we build a great product, customers will come. But the market doesn’t reward the best product. It rewards the product customers understand, believe in, and know how to buy. That’s why so many companies with strong technology struggle to generate consistent revenue, while others with less sophisticated solutions gain traction and grow fast...

Building a great AI product is only half the battle. The harder challenge? Getting customers to actually understand it. Many growth-stage AI companies hit the same wall: product, marketing, and sales all operate with different interpretations of the value story. Messaging becomes overly technical, positioning drifts, and go-to-market execution starts breaking down as the company scales. In this ep...

Most product marketing assumes one thing:   That buyers are rational.   They’ll read your messaging. They’ll evaluate your features. They’ll make a logical decision.   But that’s not how people actually buy.   Decisions are shaped by emotion, bias, context, and perception long before logic enters the picture. And when product marketing ignores that reality, messaging falls flat, positioning doesn’...

As AI accelerates and digital content floods every channel, something unexpected is happening:   Trust is declining. Attention is fragmenting. And differentiation is getting harder.   In a world where every company is producing more content, running more campaigns, and competing for the same digital real estate, standing out is no longer just a messaging problem—it’s an experience problem.   In th...

Every growth-stage company eventually runs into it.   Pipeline looks healthy. Interest is there. But deals slow down… stall… and quietly die.   The instinct is often to blame product-market fit, pricing, or competition. But more often than not, the real issue is hidden in something less obvious: breakdowns across the go-to-market motion.   In this episode of Marketing Pack Leaders, host Josh Porte...

Every growth-stage company eventually runs into the same problem.   The positioning sounds great in a messaging deck… but it doesn’t show up in sales conversations.   The story feels clear internally, yet deals stall, messaging gets distorted, and customers walk away confused about why your product actually matters.   In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderw...

Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not enough empathy for what customers are actually trying to achieve.   In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down wit...

In high-growth AI companies, clarity is currency. Your buyers move fast, your product evolves constantly, and your message needs to land across channels, teams, and formats. But clarity doesn’t happen by accident — it happens when Product Marketing and Content Marketing operate as one storytelling engine. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Cons...

Most product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—especially in AI—one channel is becoming a quiet superpower inside the GTM stack: podcasting. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius...

In an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losing connection to what customers actually care about. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Luke Steven,...

In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create. In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Part...

In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Geniu...

AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace.   In t...

Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact. In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consultin...

Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers. In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in r...

A behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.   You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype.   🚀 Why this episo...

Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact. In this episode of Porter’s Product Marketing Podcas...

In today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course?   In this episode of Porter’s Product Marketing Podcast, we’re joined by Elliott Rayner, CMO at OWOW and a global product marketing leader with past experience at ARION, Babbel, and ASICS. With an...

The best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but also so often underdeveloped. In this episode of Porter’s Product Marketing Podcast, we’re joined by Andrew, the Customer Marketing Lead at Google. With a background that includes...

The education market offers massive potential for software companies—but it comes with its own rhythms, pressures, and expectations. Marketing to educators, administrators, and institutions isn’t the same as marketing to enterprises or consumers. It demands a different mindset—and a whole lot more patience, trust, and purpose-driven messaging.   In this episode of Porter’s Product Marketing Podcas...

In a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks. In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. Wit...

Title: Porter’s Product Marketing Podcast Guest: Dale Markowitz Theme: AI for Developer Engagement

Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.