Good2bSocial

Marketing on the Record

Business EN ↓ 3 episodes

Welcome to Marketing on the Record — the podcast where we get real about digital marketing for law firms and the legal industry. Hosted by Good2bSocial's Keith Edwards, this is your go-to source for honest conversations about what's actually working (and what's not) in legal marketing today. Each episode, Keith sits down with industry experts and thought leaders for candid conversations about the strategies shaping legal marketing. Whether you're struggling to navigate the brave new world of AIO and wondering where traditional SEO fits in, or looking to level up your social media, content mark...

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Good2bSocial

Episodes

Your Logo Is Not Your Brand and Other Truths From Roy Sexton 26.06.2026 44:43

How does one of legal marketing's most recognizable voices build brands, earn buy-in, and thrive in an increasingly AI-driven industry? In this episode of Good2bSocial's Marketing on the Record podcast, host Keith Edwards sits down with Roy Sexton , CMO at Vedder in Chicago. Together they trace Roy's winding path into legal marketing, why you should "work with the willing," why a firm's culture an...

Unlocking Sustainable Growth for Law Firms with Stuart Foster 26.06.2026 30:49

Many law firms don't have a growth problem: They have a strategy problem. In this episode of Good2bSocial's Marketing on the Record podcast, Stuart Foster , Co-Founder & Managing Partner of the companies S3 Growth Partners and Law Firm Fractional CMOs , joins host Keith Edwards to discuss the evolving landscape of law firm marketing, focusing on sustainable growth, the role of fractional CMOs, and...

Building a Legal Marketing Agency for the AI Era 26.06.2026 42:53

What happens when AI rewrites the rules of legal marketing? For the very first episode of Marketing on the Record, host Keith Edwards , Good2bSocial's President & CBDO sits down with his own partner, CEO Belinda DiGiambattista . Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms. Inside this episode: How AI visibility and AIO strategies are s...