Marketing O'Clock - Digital Marketing News

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays. ---------------------------------------------------------------------------...

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads! ----------------------------------------------------------------------------------------------------...

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2...

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts. -----------------------------------------------------------------...

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand!...

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away? -----------------------------------------------------------------------------------------------------------------------------...

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great. ------------------------------------------------------------------------------------------------------------------...

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting...

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is Google getting worse? Join us as we search for the answer.    New YouTube feature helps creators (a)fill(iate) in the gaps     Plus, is Google getting...

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) audiences in Google Analytics 4, and a rumored new feature would help Google advertisers Bid repeat customers adieu. Plus, Apple is searching for a new Web Search chief.   **************************************************** Intro - 00:00 NEWS - 8:52 T...

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram’s new feature. -----------------------------------------------------------------------------------------------------------------------------------------...

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition. ------------------------------------------------------------------------------------------------------------...

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin St...

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might b...

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is r...

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be getting a new owner. Plus, Microsoft Advertising is throwing a ton of new features at advertisers to kick off the new month. All this and more digital marketing news! Subscribe to M...

This week on Marketing O’Clock,     Google hosted another Search On event and we’re breaking down all the announcements. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ways to explore Google maps and everything (bagel purses) in between! Then, Algo(od) things must come to an end. Both the September 2022 Core Update and the...

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!    Thank you to this week’s sponsor, Selzy!  Selzy is the easiest way to start selling with emails and...

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite y...

On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some Pintersting new product announcements from Microsoft Advertising. All this and much more digital marketing news on this week’s show.  Thank you to this week’s sponsor, Selzy ! Selzy is...

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.