Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin St...

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might b...

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is r...

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be getting a new owner. Plus, Microsoft Advertising is throwing a ton of new features at advertisers to kick off the new month. All this and more digital marketing news! Subscribe to M...

This week on Marketing O’Clock,     Google hosted another Search On event and we’re breaking down all the announcements. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ways to explore Google maps and everything (bagel purses) in between! Then, Algo(od) things must come to an end. Both the September 2022 Core Update and the...

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!    Thank you to this week’s sponsor, Selzy!  Selzy is the easiest way to start selling with emails and...

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite y...

On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some Pintersting new product announcements from Microsoft Advertising. All this and much more digital marketing news on this week’s show.  Thank you to this week’s sponsor, Selzy ! Selzy is...

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business. -----------------------------------------------------  Intro - 00:00   📰 &...

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles. ----------------------------------------------------- Intro - 00:00  Main News -  Google Ads Creative Studio - 9:32 Ins...

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.   -------------------------    Intro - 00:00   📰  Main News -    Elon Musk Pulls Out From th...

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!   _______________ Intro - 00:00   📰  Main News -    Goog...

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas! ---- Intro: 00:00   Main News - TikTok Attribution Changes: 6:51 Twitter Campaign Planner: 9:19 New Google Maps Changes: 12:02 Take of the Week - Greg Finn, Runner up of Greg of the Year...

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00 📰  Main News - Microsoft Bing is Building a New Retail Marketplace: 5:36 According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29...

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.   Intro : 00:00   📰  Main News -   Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Ye...

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works. Intro : 00:00 📰  Main News - Google Ads Stop Serving Ads Until Reviewed : 9:01 Apple Expected to Te...

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!   Intro : 00:00  📰  Main News -   Google Marketing Live Recap: 12:15 May 2...

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week. Intro : 00:00 📰  Main News - Elon Musk Twitter Deal : 7:40 TikTok Branded Mission : 11:10 🔥 Take of the Week - Spooky Search Term Tweet : 14:44 🔎 ICYMI - What Brands Want from Agenci...

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Respo...